Justin Pike, MYPINPAD’s Founder and Chairman explains why payments can be made much simpler to the benefit of everyone and wants to talk about some of the less visible, but no less significant aspects of software-based payments: platforms, pricing and infrastructure.
Identity in advertising is evolving rapidly with deprecation of third-party cookies, meaning content producers and distributors must find a balance between connecting identity mechanisms across platforms to offer relevant advertising, and ensuring consumers feel comfortable about how their data is processed. Emmanuel Josserand, Brand, Agency and Industry Relations at FreeWheel, believes broadcasters and premium video … [Read more…]
As the adoption of AI continues to ramp up, it’s no surprise that it is becoming a key element in marketing strategies, particularly when it comes to delivering ads to consumers. However, Lucy Hinton, Head of Client Operations, Flashtalking explains why marketers must be wary of handing over all control of their ad creative, as … [Read more…]