
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]
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