The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.

Over half of Brits (55%) would choose streaming services versus broadcast linear TV (45%) if they could keep only one, according to new research.

Renault and Publicis Conseil has produced two different global campaigns to promote its ZOE electric car.

Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.

Kristan Rivers, CEO of AdInMo, explores how the ‘Curse of the Click’ is holding back the creative potential of in-game advertising as a brand advertising channel.

SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.

People opted to save instead of spend over key ‘peak’ retail moments in 2020, and 61% of consumers said that their Christmas celebrations would have been impossible without online shopping, according to new research.

Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]

Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.

Over one third of British consumers (35%) faced a decline in household income, up from 29% in September, according to new research.