The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.

91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.

Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.

Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.

Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.

Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.

The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.

David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]

During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.

With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]