Artificial intelligence has come a long way and made its way to copywriting. But how effective is AI in content marketing? Stefanie Siclot at Growth Rocket outlines the pros and cons of AI copywriting in business marketing.
Pinterest is rolling out its shopping list feature to more countries, letting people shop directly from pins and boards, in addition to offering real-world inspiration using the integrated Lens camera feature.
YouTube is the largest video publisher in the world but is still one of the hardest channels for advertisers to grasp. Stephen Emsall, Strategic Planning Director at MiQ, explains how YouTube API can help solve media wastage but it needs money, expertise and time to efficiently analyse the data.
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