Artificial intelligence has come a long way and made its way to copywriting. But how effective is AI in content marketing? Stefanie Siclot at Growth Rocket outlines the pros and cons of AI copywriting in business marketing.

Ashley Carr, Managing Director and Founder of Neo PR discusses how workplace perks pre- and post-covid are changing due to employee expectation and its evolution due to the pandemic.

As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.

There has been elevated levels of mobile shopping heading into this year’s Prime Day as pandemic-habits hold strong and predict that Amazon’s Prime Day will outperform its pre-pandemic numbers.

Pinterest is rolling out its shopping list feature to more countries, letting people shop directly from pins and boards, in addition to offering real-world inspiration using the integrated Lens camera feature.

The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.

Google Cloud has launched a series of updates that build on Google Workspace’s vision to deliver a single, connected solution to people across home, school and work.

Warner Music is working with the creator of Viral Spark AR, Paige Piskin, to create Coldplay’s first Instagram filter to promote the band’s latest single.

YouTube is the largest video publisher in the world but is still one of the hardest channels for advertisers to grasp. Stephen Emsall, Strategic Planning Director at MiQ, explains how YouTube API can help solve media wastage but it needs money, expertise and time to efficiently analyse the data.

Global brands are increasing their investment in music, with consistent sonic cues giving a competitive advantage, according to new research.