Privacy
Digital consent notice creation grew 40% globally in GDPR’s second year
![Digital consent notice creation grew 40% globally in GDPR’s second year](https://www.netimperative.com/wp-content/uploads/2018/05/gdpr-map.png)
![Digital consent notice creation grew 40% globally in GDPR’s second year](https://www.netimperative.com/wp-content/uploads/2018/05/gdpr-map.png)
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
Successful advertising: it’s what you know, not who
![Successful advertising: it’s what you know, not who](https://www.netimperative.com/wp-content/uploads/2020/01/james-paterson.png)
![Successful advertising: it’s what you know, not who](https://www.netimperative.com/wp-content/uploads/2020/01/james-paterson.png)
Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between … [Read more…]