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Privacy

Digital consent notice creation grew 40% globally in GDPR’s second year

May 29, 2020 by Robin Langford
Digital consent notice creation grew 40% globally in GDPR’s second year
Digital consent notice creation grew 40% globally in GDPR’s second year

During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.

Regulation Privacy, Regulation

UK Govt now building second Covid-19 contact tracing app with Apple and Google

May 11, 2020 by Robin Langford
UK Govt now building second Covid-19 contact tracing app with Apple and Google
UK Govt now building second Covid-19 contact tracing app with Apple and Google

The UK government is building a second smartphone app to track the spread of COVID-19, after the first app currently being tested in the Isle of Wight faced criticism over its effectiveness.

Mobile app, mobile marketing, Privacy

38% of small firms ‘believe the GDPR doesn’t apply to them’

February 28, 2020 by Robin Langford

Nearly 2 in 5 (38%) of small to medium-sized businesses (SMBs) believe that the GDPR does not apply to customer data they may come into contact with.

E-commerce, Regulation marketing, Privacy

Revealed: Mobile phone myths Brits believe the most

February 25, 2020 by Robin Langford
Revealed: Mobile phone myths Brits believe the most
Revealed: Mobile phone myths Brits believe the most

From 5G conspiracy theories to radiation poisoning, OnBuy’s mobile phone department conducted a survey to find out the mobile phone myths Brits believe the most.

Mobile apps, Privacy, security, smartphones

Google ‘to open up UK user data to US rules’ due to Brexit- report

February 20, 2020 by Robin Langford
Google 'to open up UK user data to US rules' due to Brexit- report
Google 'to open up UK user data to US rules' due to Brexit- report

Google is reportedly planning to to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.

Regulation, Search Google, Privacy, Regulation, UK

Nearly half of WhatsApp usage used for work (despite breaking rules)

February 20, 2020 by Robin Langford
Nearly half of WhatsApp usage used for work (despite breaking rules)
Nearly half of WhatsApp usage used for work (despite breaking rules)

Over two-fifths (41%) of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.

Mobile, Social apps, media, Privacy, Regulation, technology

LinkedIn is seen as a marketing and sales tool, not networking

February 6, 2020 by Robin Langford
LinkedIn is seen as a marketing and sales tool, not networking
LinkedIn is seen as a marketing and sales tool, not networking

Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.

Social marketing, Privacy

Successful advertising: it’s what you know, not who

January 22, 2020 by Robin Langford
Successful advertising: it’s what you know, not who
Successful advertising: it’s what you know, not who

Advertising holds the keys to the free internet, but to succeed, it must be hyper-relevant while respecting consumer privacy – particularly since consumers are savvier than ever about their data rights. James Patterson, VP, Client Services, EMEA & Global Operations at The Trade Desk looks at the careful balance that needs to be struck between … [Read more…]

Ads advertising, brands, content, global, Privacy

The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining

January 20, 2020 by Robin Langford
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining

From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.

Ads, Mobile brands, global, marketing, media, Privacy

Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time

January 16, 2020 by Robin Langford
Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time
Google shakes up ad industry: Third-party Chrome cookies blocked in 2 years time

Google plans to stop all third-party cookies on its Chrome browser by 2022, in a move that will have massive repercussions across the ad industry, which depends on them to track users.

Ads content, Google, media, Privacy, technology
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