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Brazil

Rise of remote workforce creates new protection and compliance risks

March 18, 2020
Rise of remote workforce creates new protection and compliance risks
Rise of remote workforce creates new protection and compliance risks

Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.

Mobile, Regulation apps, Brazil, China, email, Facebook

Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

March 5, 2020
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’

Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.

Social Android, brands, Brazil, content, Facebook

Global app trends: Install ad spend ‘to double by 2022’

February 17, 2020
Global app trends: Install ad spend 'to double by 2022'
Global app trends: Install ad spend 'to double by 2022'

Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.

Mobile apps, Brazil, China, content, Europe

Two thirds of online ad campaigns ‘lack personalised experiences’

January 27, 2020
Two thirds of online ad campaigns ‘lack personalised experiences’
Two thirds of online ad campaigns ‘lack personalised experiences’

Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.

Ad tech advertising, brands, Brazil, China, Christmas

Adjust brings mobile analytics service to Mexico

January 3, 2020
Adjust brings mobile analytics service to Mexico
Adjust brings mobile analytics service to Mexico

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ads advertising, analytics, apps, Asia Pacific, Brazil

Adjust brings mobile analytics service to Mexico

January 2, 2020

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ad tech, Ads, Brazil, Mexico, Mobile advertising, analytics, apps, Asia Pacific, Brazil

Top trending colours worldwide: Designers opting for fire and ice in 2020

December 5, 2019
Top trending colours worldwide: Designers opting for fire and ice in 2020
Top trending colours worldwide: Designers opting for fire and ice in 2020

Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.

Ads, Content advertising, brands, Brazil, images, local

Top 17 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

December 2, 2019
Top 16 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott
Top 16 viral video ads of 2019: Guac dances, black holes and the return of Ridley Scott

From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…

Ads, Content, Mobile, Social, Video, Viral advertising, Amazon, Brazil, content, Facebook

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

November 28, 2019

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

Ads, Content, Social, Video, Viral advertising, Brazil, content, games, global

Virals of the year: Nike wins World Cup with ‘Dream Further’

November 26, 2019
Virals of the year: Nike wins World Cup with ‘Dream Further’
Virals of the year: Nike wins World Cup with ‘Dream Further’

The Women’s World Cup was one of the biggest sporting events of the year, and Nike took the plaudits with its ‘Dream Further’ video ad.

Ads, Content, Video, Viral Brazil, France, video
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