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Asia Pacific

More games, less travel: How the Coronavirus is transforming mobile app behaviour

February 20, 2020
More games, less travel: How the Coronavirus is transforming mobile app behaviour
More games, less travel: How the Coronavirus is transforming mobile app behaviour

As the coronavirus continues to send tremors through the business and travel sectors globally, new data has shown a major drop in downloads, bookings and revenue on travel apps following the outbreak.

Mobile apps, Asia Pacific, digital trends, global, mobile marketing

Asia-Pacific ‘will lead 5G technology adoption by 2024’

January 16, 2020
Asia-Pacific ‘will lead 5G technology adoption by 2024’
Asia-Pacific ‘will lead 5G technology adoption by 2024’

Asia-Pacific (APAC) will be the leading region in terms of 5G technology adoption with 1.14 billion subscribers, accounting for 65% of global 5G subscriptions by 2024, according to new research.

E-commerce, Mobile Asia Pacific, Australia, broadband, China, global

Adjust brings mobile analytics service to Mexico

January 3, 2020
Adjust brings mobile analytics service to Mexico
Adjust brings mobile analytics service to Mexico

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ads advertising, analytics, apps, Asia Pacific, Brazil

Globally 19% of internet users own a wearable device

January 3, 2020
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.
Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

Nearly one in 5 internet users worldwide now own a wearable device, up 7% from 2014, according to new research.

IoT, Marketing transformation, Mobile Apple, Asia Pacific, China, Europe, global

Adjust brings mobile analytics service to Mexico

January 2, 2020

Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.

Ad tech, Ads, Brazil, Mexico, Mobile advertising, analytics, apps, Asia Pacific, Brazil

Top 7 sports worldwide: Globalisation creates $85bn rights market

September 30, 2019
Top 7 sports worldwide: Globalisation creates $85bn rights market
Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

Ads Amazon, analytics, Asia Pacific, China, content

Gaming for grades: eSports booming in education sector

August 28, 2019

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

Mobile analytics, Asia Pacific, Europe, games, global

Esports revenue ‘to grow five-fold by 2024’

August 15, 2019

Esports revenue will leap from $900 million in 2018 to $5.05 billion in 2024 with revenues split between game publisher fees, sponsorship, media broadcasting rights, tickets and merchandise, tipping and advertising, according to new research.

Mobile advertising, Asia Pacific, China, content, Europe

Women’s World Cup marketing trends: Men and women take equal share in global audience

May 23, 2019

With the FIFA Women’s World Cup kicking off on 7th June in France, a new global survey of over 110k consumers reveals that the audience for the event is relatively balanced, with 47% being female.

Ads, Content Asia Pacific, BBC, brands, China, content

Safety, cybersecurity and cost delaying mass deployment of autonomous cars

April 18, 2019

The biggest hurdle in turning prototype autonomous vehicles into mass market models is how to cut production costs, but the area energizing engineers most is how to tackle functional safety and cybersecurity, according to a Forrester survey of 54 automotive industry experts. Robert Day, Director of Automotive Solutions & Platforms, Arm, takes a look at why … [Read more…]

Mobile, News Asia Pacific, global, security, technology
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