How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
China
Ikea sells on Alibaba for first time
Ikea has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, as the furniture retail giant looks to expand in Asia online.
Rise of remote workforce creates new protection and compliance risks
Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.
Coronavirus hits China ad spending: Total media ad spend cut by 6.2%
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
WeChat ‘censored coronavirus-related messages’ since January 1st
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
Travel bans and remote working: Twitter, Amazon and Google take Coronavirus precautions
Major corporations around the world, including Twitter, Amazon and Nike are putting in place extra measures to try and limit the spread of novel coronavirus.
TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
Most spam emails ‘come from China, the US, and Germany’
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Alibaba provides help for online merchants hit by coronavirus outbreak
Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.
Global app trends: Install ad spend ‘to double by 2022’
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.