DoubleVerify buys data platform for publishers Ad-Juster
Latin American content giant Globo gets worldwide revamp
Quality – the Key to Unlocking Brand Budgets for Publishers
TabMo and zeotap partnership delivers ‘precision advertising’ for mobile
Mobile creative demand side platform TabMo has announced a partnership with global mobile data platform zeotap that will enable advertisers to develop their own creatives and deliver them with precision targeting to specific audiences.
Teads debuts augmented reality video ads at Cannes
Top tips: How brands can capitalise on Snapchat’s authenticity
How Paris turned Millennials into ambassadors for the city
In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.