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Christmas

Dreaming of a normal Christmas? Brits start festive shopping early

August 10, 2021
Dreaming of a normal Christmas? Brits start festive shopping early
Dreaming of a normal Christmas? Brits start festive shopping early

There is greater consumer confidence in the return of the traditional Christmas, which could prompt people to start shopping sooner and spend more this festive season, according to new research.

E-commerce Christmas, ecommerce

A cautious Christmas? Marketers approaching peak season with lower expectations

September 28, 2020
A cautious Christmas? Marketers approaching peak season with lower expectations
A cautious Christmas? Marketers approaching peak season with lower expectations

Marketers are approaching peak season activities with caution this year amid the ongoing pandemic, with only 45% expect to outdo last year’s results vs 90% last year, according to new research.

E-commerce Christmas, ecommerce

Online sales fall flat in January following late 2019 surge

February 21, 2020
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

After a surprisingly strong Christmas sales period, retailer hopes of a continuation of such growth into 2020 were dashed in January, with online retail sales growth dropping back to -0.4% Year-on-Year (YoY), according to new data.

E-commerce Christmas, retail, UK

Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders

February 20, 2020
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders
Customer retention tips: Year-round strategies will ensure all your ‘peakies’ are blinders

2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.

Ads analytics, Christmas, marketing, retail, UK

Getting retail marketing right: how to maximise seasonal trends

January 30, 2020
Getting retail marketing right: how to maximise seasonal trends
Getting retail marketing right: how to maximise seasonal trends

Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.

E-commerce analytics, Christmas, marketing, retail

UK shoppers begin Christmas search as early as August

January 30, 2020
UK shoppers begin Christmas search as early as August
UK shoppers begin Christmas search as early as August

UK consumers are starting their search for that perfect Christmas present as early as August, suggesting an increasingly fragmented festive retail period, according to new research.

E-commerce, Search Christmas, marketing, retail, Search, UK

Apple sees record sales as iPhone drives sucess

January 29, 2020

Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.

Mobile Android, Apple, Christmas, ecommerce, iPad

Can 5G save the high street? UK sees 10,000 retail jobs lost this month alone

January 27, 2020

The first month of 2020 saw nearly 10,000 retail jobs lost in the UK as Brexit, online rivals and supermarkets took their toll on the high street, according to a new report.

E-commerce Christmas, retail, technology, UK

Two thirds of online ad campaigns ‘lack personalised experiences’

January 27, 2020
Two thirds of online ad campaigns ‘lack personalised experiences’
Two thirds of online ad campaigns ‘lack personalised experiences’

Only 1 in 3 advertising campaigns being personalised as UK marketers are still not tailoring their content to specific consumers, according to new research.

Ad tech advertising, brands, Brazil, China, Christmas

Your New Year’s resolution: Ensure you can recognise your target audience across all devices and email addresses!

January 16, 2020
Your New Year’s resolution: Ensure you can recognise your target audience across all devices and email addresses!
Your New Year’s resolution: Ensure you can recognise your target audience across all devices and email addresses!

True customer data-based identification, across devices and email accounts, is now essential- and device-specific cookies simply aren’t good enough. Rob Massa, General Manager for BounceX EMEA,
explains why retailers want to give their New Year’s marketing push laser-like focus, effective identification is the one challenge they need to crack.

Ads brands, Christmas, content, ecommerce, email
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