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France

Coronavirus: How is the world searching?

March 19, 2020
Coronavirus: How is the world searching?
Coronavirus: How is the world searching?

With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.

Search Europe, France, Germany, Italy, Search

Inskin expands global footprint with new Amsterdam presence

March 19, 2020
Inskin expands global footprint with new Amsterdam presence
Inskin expands global footprint with new Amsterdam presence

Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.

Ads advertising, agencies, brands, Europe, France

Gaming apps projected to spend £37bn on user acquisition by 2022

March 18, 2020
Gaming apps projected to spend £37bn on user acquisition by 2022
Gaming apps projected to spend £37bn on user acquisition by 2022

App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.

Mobile advertising, apps, France, games, media

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

Online reviews: 42% think brand censorship ‘endangers free speech’

February 28, 2020
Online reviews: 42% think brand censorship ‘endangers free speech’
Online reviews: 42% think brand censorship ‘endangers free speech’

There is a high rate of distrust among UK consumers when it comes to brands removing or censoring legitimate consumer reviews across the internet, with four-in-ten (42%) saying they are very concerned about their freedom of speech, according to new research.

Ads, E-commerce brands, ecommerce, France, global, UK

Ad of the week: Burger King serves up ‘mouldy Whopper’

February 21, 2020
Ad of the week: Burger King serves up ‘moldy Whopper’
Ad of the week: Burger King serves up ‘moldy Whopper’

Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.

Ads, Social, Video, Viral Europe, France, Germany, marketing, media

TV ad trends: Wednesday ‘highest performing day’ for viewer response

February 21, 2020
TV viewing audiences ‘still prefer traditional channels’
TV viewing audiences ‘still prefer traditional channels’

Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.

Ads analytics, brands, Europe, France, Germany

Rakuten Advertising unifies ad platform to link audiences with brands

February 14, 2020

Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.

Ads advertising, agencies, brands, content, France

‘Cancel culture’: Third of Brits reject brands due to behaviour

February 12, 2020
‘Cancel culture’: Third of Brits reject brands due to behaviour
‘Cancel culture’: Third of Brits reject brands due to behaviour

The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.

Ads brands, France, Germany, local, marketing

Emerging technology now ‘integral part of how fans consume sports’

February 5, 2020
Emerging technology now ‘integral part of how fans consume sports’
Emerging technology now ‘integral part of how fans consume sports’

While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.

Ads, Marketing through gaming, Mobile, Video analytics, Australia, France, Germany, global
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