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Marketing through gaming

Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost

August 6, 2020 by Robin Langford
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost

The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.

E-commerce, Marketing through gaming ecommerce, games

Sony unveils ‘disc free’ PS5 console in online event

June 12, 2020 by Robin Langford
Sony unveils ‘disc free’ PS5 console in online event
Sony unveils ‘disc free’ PS5 console in online event

Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.

Marketing through gaming games

Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

June 3, 2020 by Robin Langford
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers

Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]

Marketing through gaming gaming, mobile marketing

Emerging technology now ‘integral part of how fans consume sports’

February 5, 2020 by Robin Langford
Emerging technology now ‘integral part of how fans consume sports’
Emerging technology now ‘integral part of how fans consume sports’

While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.

Ads, Marketing through gaming, Mobile, Video analytics, Australia, France, Germany, global

Global esports trends: China dominates as Nordics lead Europe

January 15, 2020 by Robin Langford

Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.

Marketing through gaming Amazon, China, content, demographics, Entertainment

GAME to close 40 stores as customers switch to digital and streaming

January 10, 2020 by Robin Langford
GAME to close 40 stores as customers switch to digital and streaming
GAME to close 40 stores as customers switch to digital and streaming

Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.

E-commerce, E-commerce and E-retailing, Marketing through gaming games, retail, UK

GAME to close 40 stores as customers switch to digital and streaming

January 10, 2020 by Robin Langford

Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.

E-commerce, E-commerce and E-retailing, Marketing through gaming games, retail, UK

In-game advertising extends beyond casual games as developer confidence grows

December 19, 2019 by Robin Langford
In-game advertising extends beyond casual games as developer confidence grows
In-game advertising extends beyond casual games as developer confidence grows

Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.

Ads, Marketing through gaming, Mobile advertising, analytics, games, video

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