local
Apple ITP and the impact on digital marketing technology
![](https://www.netimperative.com/wp-content/uploads/2020/02/j-n.png)
![](https://www.netimperative.com/wp-content/uploads/2020/02/j-n.png)
Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]