This pandemic is the first worldwide crisis taking place in an era of ‘viral’ content sharing and accelerated marketing landscape. Katrina Russell, Project Director at Sign Salad, explores how specific brands, from Crocs to Oatly, have adapted key visual and language cues convey the changing cultural meanings of a brand’s values and build connections with … [Read more…]
Today’s brands are increasingly using more music to help tell their stories to consumers. As a result of this, there is now increasing demand for stock music. Kate Cooper, Music Producer at Shutterstock discusses how contrary to belief, stock allows creatives to be employed in their profession whilst they work on their personal portfolios of … [Read more…]
Tone of voice is a crucial component of a brand’s identity and new channels of digital communication, such as messaging apps, all need subtly different approaches to make them effective. Julien Rio, Director of Marketing of RingCentral Engage Digital, outlines 5 tips for ensuring consistent messaging across all your digital communications.
In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]