The marketing and advertising industry is experiencing a talent crisis – one which will continue unless changes are made. Dean Nagib, MiQ’s UK Commercial Director, looks at how losses at talent “farms” of smaller independent agencies is choking the pool of top advertising talent.
Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is vital that businesses act now to avoid losing out, along with practical advice on how they can do so.
From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
With employees working remotely and the pressure to drive sales higher than ever, empowering sales and marketing teams to work together more efficiently has taken on a newfound importance. Kevin O’Regan VP EMEA at Seismic looks at how to effectively bridge the gap between these two departments and break down internal silos.
The livestreaming shopping market is booming, with big retailers now investing in the practice as a high-touch way to engage with shoppers. Andre Hordagoda, Co-CEO and Co-Founder of Go Instore, looks at why a successful livestream solution must deliver consumer data to improve future experiences.
For luxury retail, the pandemic has been an enormous catalyst for change, with digital now be the foundational bedrock for any luxury experience. James Brooke at Amplience, looks at how can brands shift their operations and existing systems to accommodate this dramatic shift in customer behaviour.
Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
How does technology help media buyers get more out of their programmatic campaigns? Tim Conley at Iponweb, looks at ways an AI-based system really can make better decisions than a living, breathing human being.
Jorge Poyatos, Co-CEO at Seedtag, discusses why brands need to be moving away from cookie based behavioural targeting, instead choosing to leverage the power of contextual AI.