Top tips: The new reality of addressability

Top tips: The new reality of addressability
Top tips: The new reality of addressability

With the incoming demise of the third-party cookie, identifying indivdual users is about to get a whole lot more difficult, and there are seemingly hundreds of solutions claiming to offer the panacea to fix it. Florian Lichtwald, Managing Director and Chief Business Officer at Zeotap looks at the six categories that advertisers should consider, from … [Read more…]

How APIs are aiding the healthcare industry in the 21st century

How APIs are aiding the healthcare industry in the 21st century
How APIs are aiding the healthcare industry in the 21st century

The pandemic has accelerated digital transformation initiatives in the health and wellness industry, via apps and wearable devices which are at the forefront of innovation. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies.

Guest comment: Why email marketing is thriving, not dying

Guest comment: Why email marketing is thriving, not dying
Guest comment: Why email marketing is thriving, not dying

Since its inception, email marketing has never truly been seen as fashionable. But it works. For many businesses, email still remains one of the valuable and impactful tools in the marketing mix. Phill Manson, Director at PAASE Digital discusses exactly why email marketing is thriving, not dying.