Many communications agencies are failing to apply a data-led strategy to their own workplace, despite using it for their clients. Katy Woodward, Director of Strategy at MediaCom UK looks at how agencies can use data to recognise the realistic output of their workforce and avoid waste and overworking employees.
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]
With the latest generation of marketing recruits demonstrating more confidence with marketing technology (MarTech) than converting sentiment into effective creatives, the essence of successful marketing risks being side-lined just as it is becoming more important than ever. Norman Guadagno, CMO, Acoustic, explains why good marketing is a holistic mix of brand and demand — and … [Read more…]
As more people get vaccinated over the coming months, footfall will increase dramatically and retailers need to prepare for what’s to come. For Marcel Hollerbach, CMO at Productsup, the in-store and digital shopping experience needs to be connected. Retailers shouldn’t expect consumers to completely abandon the digital shopping experience that they relied on solely during … [Read more…]
The complexities and confusion around the rules that govern travel and hospitality mean that customers are taking a lot longer in considering a first purchase. Magith Noohukhan, Customer Engagement Evangelist at Braze, looks at the impact the pandemic has had on brand loyalty for hospitality and travel brands and strategies for better retention.
The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]
In this last year, we have seen an exponential growth in not just the amount of digital data, but also its vulnerability. But what if ‘building walls’ is the wrong approach? Adam Strange, Global Marketing Director at Titus, illustrates the pitfalls of information security architecture and explains how shifting to data-centric strategies will protect data … [Read more…]