Top tips: Demand versus Brand – the dangers of fragmented marketing

Demand versus Brand – the dangers of fragmented marketing
Demand versus Brand – the dangers of fragmented marketing

With the latest generation of marketing recruits demonstrating more confidence with marketing technology (MarTech) than converting sentiment into effective creatives, the essence of successful marketing risks being side-lined just as it is becoming more important than ever. Norman Guadagno, CMO, Acoustic, explains why good marketing is a holistic mix of brand and demand — and … [Read more…]

Top tips: 5 insights into email marketing from 2020

Top tips: 5 insights into email marketing from 2020
Top tips: 5 insights into email marketing from 2020

How can email marketers extract trends from a year like 2020? Michael Trapani, Senior Director of Product Marketing, Acoustic, looks at the influence that the pandemic has had on email marketing, based on data from thousands of marketing teams.