Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
People are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic, according to new research.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
The latest lockdown is prompting people to ramp up their fitness programmes and hone their performance, whatever the weather – presenting ample opportunities for brands to engage with exercise enthusiasts.
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