Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.
People are doing their part to support small businesses, with 53% buying from local restaurants and 33% shopping at local retailers – specifically to support them through the pandemic, according to new research.
Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election, new data can reveal.
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
The latest lockdown is prompting people to ramp up their fitness programmes and hone their performance, whatever the weather – presenting ample opportunities for brands to engage with exercise enthusiasts.
Thousands of working hours are being lost every day through troubleshooting poor internet connections and 4G coverage according to new research.
The study, from nalysts at Edge by Ascential’s ecommerce analytics SaaS platform, Digital Shelf, found that listings for low alcohol products at UK supermarkets increased by 30% in the last 12 months, sparking an upwards trend in healthy alternatives in the new year. Growth in disruptive vegan brands Data from Edge by Ascential reveals that … [Read more…]
In 2020, Pinners turned to Pinterest for guidance and inspiration on navigating their lives during the global pandemic, they came with open minds and left filled with ideas to try at home. From this historic year will come new behaviours picked up along the way, that we predict, will have lasting power for years to … [Read more…]