Content marketing trends: Adapting TV creatives for online attention ‘drives real results for brands’

Global Media Platform Teads conducted a global study, reviewing how creatives that are adapted to drive greater Attention in digital environments, deliver greater in-market results for brands. Roughly 85% of creatives that Teads receives are still TVCs that are not originally designed to be flighted in a digital environment. Teads has, therefore, always recommended that … [Read more…]