Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]
As more people get vaccinated over the coming months, footfall will increase dramatically and retailers need to prepare for what’s to come. For Marcel Hollerbach, CMO at Productsup, the in-store and digital shopping experience needs to be connected. Retailers shouldn’t expect consumers to completely abandon the digital shopping experience that they relied on solely during … [Read more…]