Guest comment: Direct-to-consumer commerce is data-driven
![Direct-to-consumer commerce is data-driven](https://www.netimperative.com/wp-content/uploads/2021/07/davcid-hawkings.png)
![Direct-to-consumer commerce is data-driven](https://www.netimperative.com/wp-content/uploads/2021/07/davcid-hawkings.png)
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]