UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
While there is no one-size-fits-all approach to suit every company, by having available and structured data with an open and flexible culture, organisations are in a much stronger position to take on this critical shift and escape from data lockdown Peter Ruffley, CEO, Zizo, highlights two aspects for businesses to consider before they can move … [Read more…]
A new monthly jobs indicator released today by Internet Association shows an increase in the number of full and part time job postings online after a slump during the height of the coronavirus pandemic.
Shoppers have revealed the formula for the perfect 2020 Christmas advert – and there isn’t a fir tree or snowy scene in sight, according to a new survey.
The coronavirus pandemic continues to inflict pain on media pricing across the world. While media deflation has eased since Q2, prices are forecast to remain deflationary at -0.9% globally, driven by a downturn in traditional media, according to new data.
The majority of consumers don’t think the economy will get better next year, in fact they think it will get worse, with two-thirds (69%) of consumers having less confidence in the economy in 2021 than they do in it now, according to new research.
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
Programmatic has fuelled the boost in media quality across the UK, outperformed global averages across desktop display, desktop video, mobile web display and mobile web video, according to new research.
Programmatic revenue grew by 23% in 2019, topping €23bn, with 77% of display and more than 50% of video now traded via programmatic methods, according to new research.