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Kantar boosts frequency of consumer survey to respond to market need

March 4, 2021 by Robin Langford
Kantar boosts frequency of consumer survey to respond to market need
Kantar boosts frequency of consumer survey to respond to market need

Kantar has announced its Great Britain TGI consumer survey is moving to a monthly data release to meet demand from media agencies, brands and media owners for faster but also in-depth insight into consumer behaviour during the pandemic.

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UK marketers ‘one of least impacted by Covid’ with spend due to rocket

February 26, 2021 by Robin Langford
UK marketers ‘one of least impacted by Covid’ with spend due to rocket
UK marketers ‘one of least impacted by Covid’ with spend due to rocket

The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.

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Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35

February 19, 2021 by Robin Langford
Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35
Stereotypes in the media ‘fanning the flames of the UK mental health crisis’ for men under 35

Stereotypes in media and advertising are contributing to the severe mental health issues facing younger men: nearly two-thirds (64%) of UK males aged 18-34 think negative male representation in advertising does real psychological damage, according to new research.

Ads, Regulation advertising, Regulation

What makes people want to buy from brands again? 60% of customers question repeat purchases

February 18, 2021 by Robin Langford
What makes people want to buy from brands again? 60% of customers question repeat purchases
What makes people want to buy from brands again? 60% of customers question repeat purchases

60% of customers worldwide are unsure if they would make the same purchase decision if given the opportunity to do it again and expect a seamless experience across all devices and channels, according to new research.

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Berocca first to use ‘actionable audio ad’ on live radio via Alexa

February 16, 2021 by Robin Langford
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca first to use ‘actionable audio ad’ on live radio via Alexa

Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.

Ads advertising, FMCG

LG partners SpotX to deliver programmatic ads to smart TVs

February 16, 2021 by Robin Langford
LG partners SpotX to deliver programmatic ads to smart TVs
LG partners SpotX to deliver programmatic ads to smart TVs

SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.

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The 100 most popular websites of 2020: BBC overtakes Facebook

February 5, 2021 by Robin Langford
The 100 most popular websites of 2020: BBC overtakes Facebook
The 100 most popular websites of 2020: BBC overtakes Facebook

Google has retained its top spot in the UK, while Amazon.co.uk grew 40% in traffic in 2020 alone compared to the previous year, according to new research looking at the most popular web domains in the UK.

Ads, Content advertising, content

Dennis Publishing picks LiveRamp to boost ad relevancy

February 2, 2021 by Robin Langford
Dennis Publishing picks LiveRamp to boost ad relevancy
Dennis Publishing picks LiveRamp to boost ad relevancy

Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.

Ads, Content advertising

Millennials ‘most willing to trust marketing’

January 28, 2021 by Robin Langford
Millennials 'most willing to trust marketing'
Millennials 'most willing to trust marketing'

‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.

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UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads

January 28, 2021 by Robin Langford
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads
UK Government to use Sky‘s ‘One Campaign’ proposition for its latest Covid ads

The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.

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