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adspend

Top tips: Avoiding the seven sins of adtech

July 21, 2020 by Robin Langford
Top tips: Avoiding the seven sins of adtech
Top tips: Avoiding the seven sins of adtech

From a lack of transparency and hidden costs to data silos and confusing supply chains, the adtech ecosystem has become a minefield for marketers. Phil Acton, Country Manager, UK & Benelux, Adform looks at a better way forward to foster trust, transparency, and clarity in campaigns.

Ads adspend, advertising

TabMo links in-store visits to ad activity with new tool

June 15, 2020 by Robin Langford
TabMo links in-store visits to ad activity with new tool
TabMo links in-store visits to ad activity with new tool

Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.

Ads adspend, ecommerce

Banking industry paid ad impressions slump by 68% amid pandemic

June 4, 2020 by Robin Langford
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.

The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.

Ads adspend

Ad spend trends: Food and govt spending soars as travel ads plummet

May 15, 2020 by Robin Langford
Ad spend trends: Food and govt spending soars as travel ads plummet
Ad spend trends: Food and govt spending soars as travel ads plummet

The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.

Ads adspend, advertising

Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis

May 14, 2020 by Robin Langford
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis

Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.

Ads adspend, adv

Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges

April 29, 2020 by Robin Langford
Google sees ad spend decline 2% as Covid-19 bites
Google sees ad spend decline 2% as Covid-19 bites

Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.

Ads, Mobile, Search adspend, advertising, Google, Search, video, YouTube

UK online adspend ‘now accounts for 3 in every 5 pounds spent’

January 30, 2020 by Robin Langford

UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.

Ads, Mobile, Search, Social media, Video adspend, advertising, marketing, media, UK

UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead

January 15, 2020 by Robin Langford

The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.

Ads adspend, advertising, agencies, brands, content

The year in review: 16 biggest digital trends of 2019

December 16, 2019 by Robin Langford
The year in review: 16 biggest digital trends of 2019
The year in review: 16 biggest digital trends of 2019

2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral adspend, advertising, agencies, Amazon, Android

UK adspend forecast to grow 5% following search boost

October 29, 2019 by Robin Langford
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media
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