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Mobile

Global app spending passed $111bn in 2020, up $25bn

January 22, 2021 by Robin Langford
Global app spending passed $111bn in 2020, up $25bn
Global app spending passed $111bn in 2020, up $25bn

Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.

Mobile

IPA Bellwether: Small rise in marketers’ optimism on vaccine hope

January 21, 2021 by Robin Langford
IPA Bellwether: Small rise in marketers' optimism on vaccine hope
IPA Bellwether: Small rise in marketers' optimism on vaccine hope

Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.

Ads, Clothing, E-commerce, Mobile, Regulation, Social, Video, Viral

Mobile outperformed 2020 expectations with consumers spending $143bn on apps

January 14, 2021 by Robin Langford
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
Mobile outperformed 2020 expectations with consumers spending $143bn on apps

Mobile data and analytics company App Annie released The State of Mobile 2021 report, which indicates that consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom. Select findings include: • Time spent on … [Read more…]

Mobile

IT ‘no longer the gatekeeper of B2B tech buying’

January 12, 2021 by Robin Langford
IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.
IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.

IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.

Mobile

Smart mirrors top list for most desired bathroom tech

January 11, 2021 by Robin Langford
Smart mirrors top list for most desired bathroom tech
Smart mirrors top list for most desired bathroom tech

LED mirrors, bathroom TVs, whirlpool baths and japanese toilet are the most searched for bathroom tech, according to new research.

Mobile

Top 10 educational YouTube channels (potentially earning £1m a month)

January 11, 2021 by Robin Langford

Blippi is the highest earning g YouTube channel,, with a potential of nearly £1 million a month from advertising, according to new research.

Mobile

Mobile gaming skyrockets in UK as users pay to win

January 8, 2021 by Robin Langford
Mobile gaming skyrockets in UK as users pay to win
Mobile gaming skyrockets in UK as users pay to win

Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.

Mobile

Vodafone gives small businesses free broadband for 2021

January 7, 2021 by Robin Langford
Vodafone gives small businesses free broadband for 2021
Vodafone gives small businesses free broadband for 2021

Vodafone is giving small business free broadband for 2021. This offer is part of a 36-month plan to all small businesses across the UK.

Mobile

Will the Oxford Vaccine put a stop to remote working?

January 6, 2021 by Robin Langford
Will the Oxford Vaccine put a stop to remote working?
Will the Oxford Vaccine put a stop to remote working?

Will the launch of the new Oxford Covid vaccine actually make any difference to the new normal office set up? A survey of UK HR professionals suggests that remote working is here to stay, regardless of any future vaccine.

Mobile

Top mobile marketing tips: How to drop mobile-first content that pops

December 18, 2020 by guest columnist
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.

With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.

Mobile mobile marketing
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