Global app spending passed $111bn in 2020, up $25bn
Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.
Mobile
IPA Bellwether: Small rise in marketers’ optimism on vaccine hope
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Mobile outperformed 2020 expectations with consumers spending $143bn on apps
Mobile data and analytics company App Annie released The State of Mobile 2021 report, which indicates that consumers spent $143 billion on mobile apps in 2020, an increase of 20% from 2019. Top markets driving this spend included China, United States, Japan, South Korea and the United Kingdom. Select findings include: • Time spent on … [Read more…]
IT ‘no longer the gatekeeper of B2B tech buying’
IT professionals are no longer the primary decision-makers for B2B technology purchasing instead finance, business development and sales and marketing calling the shots, according to new research.
Smart mirrors top list for most desired bathroom tech
LED mirrors, bathroom TVs, whirlpool baths and japanese toilet are the most searched for bathroom tech, according to new research.
Top 10 educational YouTube channels (potentially earning £1m a month)
Blippi is the highest earning g YouTube channel,, with a potential of nearly £1 million a month from advertising, according to new research.
Mobile gaming skyrockets in UK as users pay to win
Gaming has increased significantly in the last year and people in the UK have spent more time playing mobile games, with puzzles top topping the list and 43% of people making in app game purchases.
Vodafone gives small businesses free broadband for 2021
Vodafone is giving small business free broadband for 2021. This offer is part of a 36-month plan to all small businesses across the UK.
Will the Oxford Vaccine put a stop to remote working?
Will the launch of the new Oxford Covid vaccine actually make any difference to the new normal office set up? A survey of UK HR professionals suggests that remote working is here to stay, regardless of any future vaccine.
Top mobile marketing tips: How to drop mobile-first content that pops
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.