There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.
Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
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