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mobile marketing

Pub app downloads soar as Brits mark the start of lockdown easing

April 20, 2021 by Robin Langford

There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.

E-commerce, Mobile apps, ecommerce, mobile marketing

Three UK and Samaritans connect 1 million people to emotional support

April 7, 2021 by Robin Langford
Three UK and Samaritans connect 1 million people to emotional support
Three UK and Samaritans connect 1 million people to emotional support

Three UK has today announced a three-year charity partnership with Samaritans to connect 1 million people to emotional support.

Mobile mobile marketing

Health and fitness apps: Lockdown sparks sharp rise in usage and spend

February 2, 2021 by Robin Langford
Health and fitness apps: Lockdown sparks sharp rise in usage and spend
Health and fitness apps: Lockdown sparks sharp rise in usage and spend

Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.

Mobile mobile marketing

Sonic branding 2021: tech trends to watch

January 19, 2021 by guest columnist
Sonic branding 2021: tech trends to watch
Sonic branding 2021: tech trends to watch

Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.

Ads advertising, mobile marketing, technology

Top mobile marketing tips: How to drop mobile-first content that pops

December 18, 2020 by guest columnist
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.

With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.

Mobile mobile marketing

Brands ‘have yet to create successful post-COVID digital and mobile experiences’

September 29, 2020 by Robin Langford
Brands ‘have yet to create successful post-COVID digital and mobile experiences’
Brands ‘have yet to create successful post-COVID digital and mobile experiences’

Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.

Mobile mobile marketing

Guest comment: The piracy that lurks in the app stores

September 29, 2020 by Robin Langford
Guest comment: The piracy that lurks in the app stores
Guest comment: The piracy that lurks in the app stores

In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem – and that ecosystem is booming. Peter Szyszko, CEO, White Bullet looks at how in-app is piracy’s new Wild West.

Mobile, Regulation mobile marketing, Regulation

Open letter to Apple from ad industry: ‘Help us create a universal ID solution’

September 17, 2020 by Robin Langford
Open letter to Apple from ad industry: 'Help us create a universal ID solution'
Open letter to Apple from ad industry: 'Help us create a universal ID solution'

This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.

Ads, Mobile, Regulation advertising, mobile marketing, Regulation

Kinder partners Gameloft to bring toys to life with AR app Applaydu

September 15, 2020 by Robin Langford
Kinder partners Gameloft to bring toys to life with AR app Applaydu
Kinder partners Gameloft to bring toys to life with AR app Applaydu

Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.

Ads gaming, mobile marketing

Guest comment: Why TikTok has come of age during the COVID crisis

September 15, 2020 by Robin Langford
Guest comment: Why TikTok has come of age during the COVID crisis
Guest comment: Why TikTok has come of age during the COVID crisis

As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.

Ads, Mobile, Social mobile marketing, social media
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