Technology is powering the rise in audio ads, from big data and earcons to interactive audio and smart speakers. Max De Lucia, co-founder of specialist music agency DLMDD, offers his predictions for the sonic branding sector for 2021.
With more consumers than ever using their mobiles rather than PCs to access digital services, Adam Clark, Head of Social and Content at digital marketing agency the tree, offers a guide on creating mobile first content.
Many pandemic-induced behaviours are here to stay but many brands have not adapted to these habits, presenting digital transformation opportunities according to new research.
In the same way that household-name advertising is known to fund pirate websites on the open web, the same is turning out to be true of the in-app ecosystem – and that ecosystem is booming. Peter Szyszko, CEO, White Bullet looks at how in-app is piracy’s new Wild West.
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
Gameloft for brands and Kinder have launched Applaydu, a new mobile app which brings Kinder toys to life through augmented reality in a fun world of discovering and imagination.
As COVID-19 continues to disrupt the customer relationship, TikTok provides an engaging platform to reconnect with a new generation of customers. Arnaud Marro, Head of Social Media Advertising at Artefact, explores the rapid growth of the video sharing app.
Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.
Walmart has teamed up with Microsoft in their bid to buy TikTok, as the bidding war for the social video sharing app heats up in the US.
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.