Fortnite sues Google and Apple over app store bans
Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.
mobile marketing
US mobile and digital ad spend sees modest growth despite pandemic
Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.
Google sees ad spend decline 2% as Covid-19 bites
Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.
Apple sees gains despite new iPhone 12 delay
Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.
CES takes technology conference digital-only for 2021
One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher
Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.
Vodafone teams with Claudia Winkleman for new ‘Business Unusual’ Podcast Series
Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.
Children of Lockdown: Storychest launches ‘Digital Time Capsule’ for future generations
Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
Lord Bethell said the Department of Health was “seeking to get something going for the winter”. But, he told a committee of MPs, the app wasn’t “the priority at the moment”. By comparison, France, Italy and Germany have all released contact-tracing apps to monitor COVID-19 in recent weeks. The app has been the subject of … [Read more…]
Ad retargeting fuels 35% of app marketing conversions
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.