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mobile marketing

Fortnite sues Google and Apple over app store bans

August 14, 2020 by Robin Langford
Fortnite sues Google and Apple over app store bans
Fortnite sues Google and Apple over app store bans

Fortnite-maker Epic Games is taking legal action against Google and Apple after being banned from their app stores.

Mobile gaming, mobile marketing

US mobile and digital ad spend sees modest growth despite pandemic

August 11, 2020 by Robin Langford
US mobile and digital ad spend sees modest growth despite pandemic
US mobile and digital ad spend sees modest growth despite pandemic

Digital and mobile ad spend in the US will grow modest amount in 2020, even as the pandemic cause overall ad spend to plunge $16.4bn, according to new research.

Ads, Mobile mobile marketing

Google sees ad spend decline 2% as Covid-19 bites

August 3, 2020 by Robin Langford
Google sees ad spend decline 2% as Covid-19 bites
Google sees ad spend decline 2% as Covid-19 bites

Google’s parent Alphabet saw its quarterly revenue down by 2% compared to last year, despite meeting expectations.

Mobile mobile marketing

Apple sees gains despite new iPhone 12 delay

August 3, 2020 by Robin Langford
Apple sees gains despite new iPhone 12 delay
Apple sees gains despite new iPhone 12 delay

Apple has seen year-on-year revenue gains across every category, despite new device models being delayed due to the pandemic.

Mobile Apple, mobile marketing

CES takes technology conference digital-only for 2021

July 29, 2020 by Robin Langford
CES takes technology conference digital-only for 2021
CES takes technology conference digital-only for 2021

One of the world’s biggest tchnology conferencess CES will be online-only in 2021, the organisers have confirmed.

Ads, Mobile mobile marketing

Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher

July 27, 2020 by Robin Langford
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher
Huawei ramps up mobile experience partnerships with 5 brands, including Samsonite and Karcher

Huawei Consumer Business Group has struck new partnerships with global brands, including Samsonite and Karcher, that will see the mobile giant’s products integrated into each brands customer experience.

Mobile mobile marketing

Vodafone teams with Claudia Winkleman for new ‘Business Unusual’ Podcast Series

July 7, 2020 by Robin Langford
Vodafone teams with Claudia Winkleman for new ‘Business Unusual’ Podcast Series
Vodafone teams with Claudia Winkleman for new ‘Business Unusual’ Podcast Series

Vodafone has launched ‘Business Unusual’, a weekly podcast series aimed at the start-up and scale-up business community, presented by Strictly Come Dancing presenter and radio personality Claudia Winkleman.

Content, Mobile digital marketing, mobile marketing

Children of Lockdown: Storychest launches ‘Digital Time Capsule’ for future generations

July 7, 2020 by Robin Langford
Children of Lockdown: Storychest launches ‘Digital Time Capsule’ for future generations
Children of Lockdown: Storychest launches ‘Digital Time Capsule’ for future generations

Digital scrapbook app Storychest is launching a new children’s initiative, helping families through lockdown to create diaries of their experience that will be shared with future generations.

Mobile app, digital marketing, mobile marketing

UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

June 18, 2020 by Robin Langford
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

Lord Bethell said the Department of Health was “seeking to get something going for the winter”. But, he told a committee of MPs, the app wasn’t “the priority at the moment”. By comparison, France, Italy and Germany have all released contact-tracing apps to monitor COVID-19 in recent weeks. The app has been the subject of … [Read more…]

Mobile govenment, mobile marketing

Ad retargeting fuels 35% of app marketing conversions

June 17, 2020 by Robin Langford
Ad retargeting fuels 35% of app marketing conversions
Ad retargeting fuels 35% of app marketing conversions

Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.

Ads, Mobile advertising, mobile marketing
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