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Regulation

Guest comment: Beware the Cookie-less Marketing Monster

August 10, 2021
Guest comment: Beware the Cookie-less Marketing Monster
Guest comment: Beware the Cookie-less Marketing Monster

Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is vital that businesses act now to avoid losing out, along with practical advice on how they can do so.

Ads, Regulation advertising, Regulation

DoubleVerify boosts brand safety tool for advertisers on YouTube

August 5, 2021
DoubleVerify boosts brand safety tool for advertisers on YouTube
DoubleVerify boosts brand safety tool for advertisers on YouTube

DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.

Content, Regulation advertising, Regulation

GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

July 20, 2021
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.

Regulation Regulation

Digital skills trends: 83% of developers ‘suffer from burnout’

July 16, 2021
Digital skills trends: 83% of developers ‘suffer from burnout’
Digital skills trends: 83% of developers ‘suffer from burnout’

Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.

Regulation digital skills

Google delays third-party cookie ban until 2023

June 29, 2021
Google delays third-party cookie ban until 2023
Google delays third-party cookie ban until 2023

Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.

Ads, Regulation, Search advertising, Regulation

Right to reply: Why the EU’s antitrust investigation into Google is a watershed moment

June 29, 2021
Right to reply: Why the EU’s antitrust investigation into Google is a watershed moment
Right to reply: Why the EU’s antitrust investigation into Google is a watershed moment

The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]

Regulation, Search

Amazon blocks Google’s new cookieless tracking system FLoC

June 22, 2021

Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.

Regulation Regulation

EU approves UK data adequacy

June 22, 2021
EU approves UK data adequacy
EU approves UK data adequacy

The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.

Ads, Regulation Regulation

Are our phones really eavesdropping on our conversations?

May 25, 2021
Are our phones really eavesdropping on our conversations?
Are our phones really eavesdropping on our conversations?

It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.

Regulation Privacy

Social media users could be asked for age check to protect children

May 18, 2021
Social media users could be asked for age check to protect children
Social media users could be asked for age check to protect children

Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.

Regulation Regulation
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