Many are aware that the way cookies are used is changing – but there are many more people that aren’t fully aware of the consequences. Farhad Divecha, MD and Founder of AccuraCast explains why it is vital that businesses act now to avoid losing out, along with practical advice on how they can do so.
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.
The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]
Amazon websites are blocking Google’s tracking system FLoC (Federated Learning of Cohorts) according to a new report.
The European Union has approved plans to recognise UK data protection standards as aligned to those that apply in the EU.
It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.
Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.