Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]
With the transition into the new era of digital marketing precipitated by the Covid-19-related shopping disruptions, the SEO landscape in 2021 looks like nothing before. To help you work effectively, SEO expert at Ueni, Jos Davies has put together 5 powerful tweaks to boost your rankings and hit your sales goals in 2021.
‘Googling’ has become second nature – as such search trend data is often used to represent zeitgeist or the mood of the nation. But it’s too often seen as a short-term performance channel rather than a diagnostic tool. Now, ad industry effectiveness heavyweight Les Binet has unveiled 6 years’ worth of research that shows share … [Read more…]