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games

Norwich City, BADU Sports and Bidstack launch football youth initiative

August 14, 2020 by Robin Langford
Norwich City, BADU Sports and Bidstack launch football youth initiative
Norwich City, BADU Sports and Bidstack launch football youth initiative

Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.

Mobile games, sport

Marketing in eSports: Just a fad or a real opportunity for brands?

August 12, 2020 by Robin Langford
Marketing in eSports: Just a fad or a real opportunity for brands?
Marketing in eSports: Just a fad or a real opportunity for brands?

eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.

Ads, Mobile games, gaming

Adverty enables kid-safe advertising on games with SuperAwesome

August 11, 2020 by Robin Langford
Adverty enables kid-safe advertising on games with SuperAwesome
Adverty enables kid-safe advertising on games with SuperAwesome

Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.

Ads, Regulation games

Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost

August 6, 2020 by Robin Langford
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost

The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.

E-commerce, Marketing through gaming ecommerce, games

What do gamers want from brands? New report reveals huge market for advertisers

July 3, 2020 by Robin Langford
What do gamers want from brands? New report reveals huge market for advertisers
What do gamers want from brands? New report reveals huge market for advertisers

One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.

Ads games, gaming

Sony unveils ‘disc free’ PS5 console in online event

June 12, 2020 by Robin Langford
Sony unveils ‘disc free’ PS5 console in online event
Sony unveils ‘disc free’ PS5 console in online event

Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.

Marketing through gaming games

MG Motor UK launches in-game advertising in DiRT Rally 2.0

March 20, 2020 by Robin Langford
MG Motor UK launches in-game advertising in DiRT Rally 2.0
MG Motor UK launches in-game advertising in DiRT Rally 2.0

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.

Ads, Mobile advertising, brands, content, digital marketing, games

Eve Online players get personalised video updates

March 20, 2020 by Robin Langford
Eve Online players get personalised video updates
Eve Online players get personalised video updates

Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.

Mobile analytics, email, Facebook, games, marketing

Gaming apps projected to spend £37bn on user acquisition by 2022

March 18, 2020 by Robin Langford
Gaming apps projected to spend £37bn on user acquisition by 2022
Gaming apps projected to spend £37bn on user acquisition by 2022

App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.

Mobile advertising, apps, France, games, media

Top tips: Engaging your next generation of customers, now

March 18, 2020 by Robin Langford
Top tips: Engaging your next generation of customers, now
Top tips: Engaging your next generation of customers, now

As more young people want to shop online, savvy retailers are investing in ways to accommodate and engage with young people, nurturing them for the future. Randa Bennett, founder of VeeLoop talks about how retailers can engage these young people responsibly.

E-commerce brands, content, ecommerce, games, technology
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