Football club Norwich City, sports education organisation BADU Sports and in-game ad platform Bidstack, have struck a three-way alliance that focuses on creating life-changing opportunities for young people from underrepresented backgrounds in the UK.
eSports is a market with enormous growth potential. It also offers new sales opportunities for advertisers, but only if they take the values and laws of this industry into account. Franck Cremond, Media Development Director, Epsilon-Conversant offers tips on getting the most out of eSports marketing.
Adverty AB has signed an agreement with kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty’s in-game ad technology.
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.
Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time, advertising on DiRT Rally 2.0 with Bidstack.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
As more young people want to shop online, savvy retailers are investing in ways to accommodate and engage with young people, nurturing them for the future. Randa Bennett, founder of VeeLoop talks about how retailers can engage these young people responsibly.