Today’s brands are increasingly using more music to help tell their stories to consumers. As a result of this, there is now increasing demand for stock music. Kate Cooper, Music Producer at Shutterstock discusses how contrary to belief, stock allows creatives to be employed in their profession whilst they work on their personal portfolios of … [Read more…]
Shutterstock is just the latest brand to jump into the royalty-free music world for brands and content creators – hot on the heels of YouTube and Apple Music. Taishi Fukuyama, Co-founder COO at Evoke Music, looks at the growing trend of big brands offering ‘free music for businesses’, and how machine-learning platforms are inventing a whole new category of music within a growing industry.
There may be a predicted 12.6 million smart speaker users in the UK* and more than 100,000 Alexa skills launched since the Amazon Echo entered our homes five years ago, but Brits are seriously lacking in imagination when it comes to the tasks it requests of Alexa (and friends), according to new research by voice … [Read more…]