Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

The Rolling Stones release retro lyric videos for Jack Flash’s birthday

June 1, 2021
The Rolling Stones release retro lyric videos for Jack Flash’s birthday

The Rolling Stones have released a new lyric video for their iconic 1968 single, Jumpin’ Jack Flash. To commemorate 53 years, both Jack Flash and its B-Side, Child Of The Moon, have been given a visual revamp.

The pair of videos were conceived and created by Yes Please Productions, the design studio responsible for all of the Stones’ lyric videos since the reissue of Their Satanic Majesties Request in 2017.

Jumpin’ Jack Flash’s visualiser opens with red, white and black geometric shapes whirring to that unmistakable Keith Richards riff, different objects moving in and out of the screen to every bar of music – diamonds, circles and clean lines soon make way for a kaleidoscopic whir just in time for the maracas to make themselves at home.

The primary colour palette, paired with the brush script lyrics, sets out to convey the raw, stripped back nature of the Stones hit. A vintage grain and film texture is laid over the video, adding to the retro feel.

Tom Readdy, creative director at Yes Please Productions, adds: “Lyric videos are an integral part of the marketing mix in the music industry, especially for catalogue artists, but they’re so often treated as an afterthought. The excitement and rush of the song is something that should be conveyed in the lyric video, just as it would in traditional promo – no music fan is going wild over something they could’ve done themselves. Our videos will be the visual representation of these iconic songs for the foreseeable future, and that’s a huge honour as well as a great responsibility!”

Child Of The Moon opts for a more subdued feel, inspired by the natural landscape and elements from the track’s original, acid-tinged 1968 promo video, directed by Michael Lindsay-Hogg. Yes Please Productions lifted the typeface for the new lyric video from the original 7” single, ensuring the song’s psychedelic, retro tones were conveyed faithfully in 2021. This ‘60s-inspired theme is furthered with bespoke illustrations of flowers, leaves and patterns that grow in and around the typeface.

Jumpin’ Jack Flash was released as a non-album 7” single on May 24th, 1968. Yes Please Productions’ lyric videos for The Rolling Stones have helped support a reignited interest in the legendary band’s work within younger generations, thanks to millions of YouTube views and Spotify visualisers.

Lucy Dawkins, creative director at Yes Please Productions, adds: “Over the last four years, we’ve made more than 100 lyric videos for the Stones – it’s always a joy to dig back into the catalogue and find new ways of interpreting the classics. Jumpin’ Jack Flash’s rock ‘n’ roll danger and Child Of The Moon’s psychedelic undertones always played well off one another on the 7”, and putting that dichotomy to film was one of the more rewarding moments we’ve had with the Stones’ work.”

Content music

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT