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agencies

What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus

June 22, 2020 by Robin Langford
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus

Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.

Ads advertising, agencies

How the Coronavirus has (and has not) affected marketing spending

March 20, 2020 by Robin Langford

eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.

Ads, Content, Mobile, Search agencies, China, global, government, marketing

UK’s B2B marketing professionals in Covid-19 lockdown

March 20, 2020 by Robin Langford
UK’s B2B marketing professionals in Covid-19 lockdown
UK’s B2B marketing professionals in Covid-19 lockdown

The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.

Ads agencies, digital marketing, marketing

Inskin expands global footprint with new Amsterdam presence

March 19, 2020 by Robin Langford
Inskin expands global footprint with new Amsterdam presence
Inskin expands global footprint with new Amsterdam presence

Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.

Ads advertising, agencies, brands, Europe, France

Teads upgrades social ad tech with ‘Inread’

March 17, 2020 by Robin Langford
Teads upgrades social ad tech with ‘Inread’
Teads upgrades social ad tech with ‘Inread’

Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.

Social advertising, agencies, brands, comScore, social media

PRO14 Rugby launches fan experience platform

March 16, 2020 by Robin Langford
PRO14 Rugby launches fan experience platform
PRO14 Rugby launches fan experience platform

PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.

Content agencies, content, Italy, marketing, media

Data-driven sports ad agency STADS launches with soccer legend Del Piero

March 6, 2020 by Robin Langford
Data-driven sports ad agency STADS launches with soccer legend Del Piero
Data-driven sports ad agency STADS launches with soccer legend Del Piero

STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.

Ads advertising, agencies, analytics, brands, content

Takumi bolsters Northern presence with More Media Sales partnership

March 6, 2020 by Robin Langford

Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.

Ads, Social agencies, brands, content, France, Germany

Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace

February 28, 2020 by Robin Langford
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace

Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.

Search advertising, agencies, brands, content, global

TikTok ‘to reach 10 million users in the UK by next year’

February 27, 2020 by Robin Langford
TikTok postpones plans for global base in the UK
TikTok postpones plans for global base in the UK

Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.

Social agencies, apps, brands, China, Facebook
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