How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
agencies
UK’s B2B marketing professionals in Covid-19 lockdown
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
Inskin expands global footprint with new Amsterdam presence
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
Teads upgrades social ad tech with ‘Inread’
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
PRO14 Rugby launches fan experience platform
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.
Data-driven sports ad agency STADS launches with soccer legend Del Piero
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Takumi bolsters Northern presence with More Media Sales partnership
Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
‘Hyper personalisation’: Datasine launches AI-powered customer engagement tool for brands
Marketing technology firm Datasine has launched a new product designed to improve consumer engagement through hyper personalisation.