Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
The UK’s B2B marketing community has revealed that it is experiencing a great deal of turbulence as a result of Covid-19.
Inskin Media has announced the opening of a new office in Amsterdam to support and grow the company’s digital display advertising.
Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.
PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Influencer marketing service Takumi has struck a partnership with More Media Sales, an independent multimedia sales house, to expand its influence in media communities in the North of the UK.
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.