Facebook hits number one for mobile app advertising
Facebook took the number one spot, and both Google and Facebook continued to dominate mobile app advertising, according to new research.
social media
The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]
![The Instagram breakdown: which Influencers are dominating the app? [INFOGRAPHIC]](https://www.netimperative.com/wp-content/uploads/2020/10/inst-split-main.png)
Being able to sell on social media is becoming more lucrative for businesses. This report investigates the gender split and pay gap for the most followed accounts on Instagram, looking at the top 100 influencers for each category.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
Social media fail: PureGym sorry for ’12 years of slave’ workout
PureGym has apologised after one of its branches advertised a “12 Years of Slave” workout to mark Black History Month.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.
Three-quarters of marketers increased spend on influencer marketing in past year
Nearly three quarters (73%) of marketers in the UK, US, and Germany allocated more resources to influencer marketing in the last 12-months, while consumers are increasingly going to influencers for news information, according to new research.
Reddit woos UK advertisers with new London office
Reddit has expanded into the UK with a new office in London, as the popular online forum looks to build its local community and grow its local ad partnerships, with Samsung, Netflix, PlayStation and Pringles already signed up.
Influencer marketing ‘has motivated 51% of consumers to make a purchase‘
More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years, according to new research.
Social media ‘now captures 13 to 24% of total marketing budget’
Social media now captures 13-24% of total marketing budget, but must extend far beyond the marketing department, according to new research.
TikTok deal in doubt as Trump demands total US control
Donald Trump has warned he is prepared to cut off the Tiktok deal with Oracle and Walmart in the US, unless he is convinced that US companies will have “total control”.