social media
Snap shares fall despite a growth in user numbers


The social media firm announced financial results for the quarter and full-year ended December 31, 2020. Fourth quarter revenue increased 62% year over year to $911m, with daily active users increasing 22% year over year to $265m. Fourth-quarter operating cash flow improved 21% year over year to $53m and net loss and adjusted EBITDA were … [Read more…]
Guest comment: What is on the horizon in 2021 for social media?


2020 was a disruptive year for every sector, not least for influencer marketing, which brands used to reach consumers at the expense of print, OOH, and broadcast advertising. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, offers insight on the key influencer marketing trends of 2020 and her predictions for the sector in … [Read more…]
Guest comment: Conversational advertising is all just talk – isn’t it?


Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.