Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.
TED’s Clubhouse Club will host a series of rooms across the summer, bringing talks from notable guests to Clubhouse members.
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
Facebook has launched ads on Instagram Reels, its answer to TikTok, as the social network looks to offer brands more ways to reach its users.
To coincide with the Cannes Lions awards festival, TikTok is launching a promotion called #CreativityForGood, which will invite people to create a TikTok-style campaign or advertisement for a cause they care about.
Facebook has published a new, 28-page report on how AR and VR is evolving, and where it’s headed, in terms of consumer interest, future applications, utility, and more.
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.