Social media platform TikTok has launched lead generation, a first-party solution through which advertisers around the world can generate leads and drive sales, as the popular social media platform looks to attract more advertisers.
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
The data privacy watchdog in France has opened an investigation into alleged privacy breaches on the popular Clubhouse app. Satnam Narang, Staff Research Engineer at Tenable looks at the implications for the audio-based social media platform.
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