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P&G teams up with Tik Tok star for #DistanceDance campaign

April 7, 2020
P&G teams up with Tik Tok star for #DistanceDance campaign
P&G teams up with Tik Tok star for #DistanceDance campaign

Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”

Video, Viral social media, video

Facebook traffic surges during lockdown (but ad business takes a hit)

March 26, 2020
Facebook traffic surges during lockdown (but ad business takes a hit)
Facebook traffic surges during lockdown (but ad business takes a hit)

Facebook has seen a surge in usage since the coronavirus lockdowns, but the increases are concentrated on its private messaging and video calling, which it doesn’t monetize, and its ad business is suffering in countries hit hardest by COVID-19.

Ads, Social digital marketing, Facebook, social media

Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’

March 25, 2020
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’

The findings from GlobalWebIndex also reveals that just 5% of consumers across the globe thought the Olympics should go ahead in the current situation anyway. Nonetheless research finds the prospect of live-streamed sports events and music concerts is growing rapidly – over 4 in 10 are interested in watching them. Unsurprisingly, fans of each entertainment … [Read more…]

Content, Video social media, video

Teads upgrades social ad tech with ‘Inread’

March 17, 2020
Teads upgrades social ad tech with ‘Inread’
Teads upgrades social ad tech with ‘Inread’

Global media platform Teads has launched inRead Social, a new product enabling advertisers to extend social media campaign creatives to Teads’ platform of premium publishers.

Social advertising, agencies, brands, comScore, social media

Pinterest ramps up ecommerce capability with buy it button

August 10, 2015

A new feature from Pinterest moves them further in to the mobile commerce space competing with the likes of Amazon and Etsy. Pinterest and their ecommerce partner, Shopify, have introduced ‘buyable pins’. These allow a visitor to buy a product while viewing an image on the Pinterest iOS app. A ‘buy it’ button appears next … [Read more…]

E-commerce, Mobile, Social Amazon, ecommerce, mobile marketing, Search, social media

Twitter promoted tweets to appear on other websites

February 5, 2015

Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.

Ads, Social apps, blogging, Japan, Privacy, social media, Twitter, Yahoo

Facebook user trends: 75% of audience from mobile by 2018

January 26, 2015

Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

Social advertising, Brazil, Facebook, global, India, social media
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