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Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic

January 12, 2021 by Robin Langford
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic
Change the channel: 52% of shoppers accessed promotions via email in 2020 due to pandemic

The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.

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Email engagement ‘highest in five-year period’

July 6, 2020 by Robin Langford
Email engagement ‘highest in five-year period’
Email engagement ‘highest in five-year period’

Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.

Ads email

Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact

June 4, 2020 by Robin Langford
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact

91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.

Ads email

Email marketing: Open rate increased by over a quarter compared to March

May 13, 2020 by Robin Langford
Most spam emails ‘come from China, the US, and Germany’
Most spam emails ‘come from China, the US, and Germany’

Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.

Ads email

Top 5 tips: How publishers can grow their email marketing list

April 16, 2020 by Robin Langford
5 Tips on How Publishers Can Grow Their Email Marketing List
5 Tips on How Publishers Can Grow Their Email Marketing List

Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. But getting people to hand over their email address to your brand remains a challenge for marketers. Shrikant R Kale, the Co-founder of iZooto, offers 5 tips to help publishers grow their email list … [Read more…]

Ads digital marketing, email

Email open rates soar 25% due to desktop browsing from home workers

April 3, 2020 by Robin Langford
Email open rates soar 25% due to desktop browsing from home workers
Email open rates soar 25% due to desktop browsing from home workers

The data comes from the Covid-19 Retail Pulse from BounceX soon to be Wunderkind. a new fortnightly data-backed report, based on insight from tens of thousands of customer data points. This rise is because usually users are mobile, which leads to more transient, distracted browsing as part of the shopping journey. As more shoppers become … [Read more…]

Uncategorized digital marketing, email

Eve Online players get personalised video updates

March 20, 2020 by Robin Langford
Eve Online players get personalised video updates
Eve Online players get personalised video updates

Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.

Mobile analytics, email, Facebook, games, marketing

5 tips on how publishers can grow their email marketing list

March 19, 2020 by Robin Langford

Newsletter subscribers are twice more likely than non-email subscribers to convert into paying members. Shrikant R Kale, the Co-founder of iZooto looks at publishers can grow their email list in the most effective ways.

Ads apps, content, email, Facebook, marketing

Rise of remote workforce creates new protection and compliance risks

March 18, 2020 by Robin Langford
Rise of remote workforce creates new protection and compliance risks
Rise of remote workforce creates new protection and compliance risks

Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.

Mobile, Regulation apps, Brazil, China, email, Facebook

Amazon to sell cashier-less tech to rivals

March 16, 2020 by Robin Langford

Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.

E-commerce Amazon, email, Entertainment, global, marketing
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