Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
Pipedrive buys Mailigen to boost email marketing automation
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
Consumer frustrations with travel marketing: Gen Z want more tailored offers
A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.
Email marketing trends: mature consumers more likely to buy instore than online
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Most spam emails ‘come from China, the US, and Germany’
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Five email marketing trends leading in 2020
Email marketing remains one of the most effective techniques for digital marketers across all types of businesses. Komal Helyer, VP Marketing, Pure360 offers a guide to getting the most of the latest technologies and techniques for successful email campaigns.
Email fail: The best (and worst) things to write in your work emails
Phrases such as “Happy Friday!” and “To whom it may concern” are among the worst things to include in a work email, according to new research.
Homebase revamps digital marketing KPIs with Mapp
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
Seven Valentine’s Day Marketing Ideas to Win Guests and Boost Revenue
Nearly half (45%) of Brits return to the same restaurant they have previously been to on a romantic date. Joel Montaniel, CEO at SevenRooms explores how restaurant marketers can stand out from the crowd and draw in diners this Valentine’s Day.
UK Email Benchmark Report: A big comeback for email
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.