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demographics

COVID-19 ‘lays bare the disadvantages of the digital divide’

May 6, 2020
COVID-19 ‘lays bare the disadvantages of the digital divide’
COVID-19 ‘lays bare the disadvantages of the digital divide’

The public and private sectors must act now to enable access to critical services, tackle social exclusion, and enable career mobility for the offline population There is an urgent need to tackle the sharp digital divide between the world’s online and offline populations, according to the latest research from the Capgemini Research Institute, and intensified … [Read more…]

Ads demographics, digital trends

NHS contact tracing app ‘can be a success if linked to testing’ – study

May 1, 2020
NHS contact tracing app ‘can be a success if linked to testing’ - study
NHS contact tracing app ‘can be a success if linked to testing’ - study

It is possible to implement a privacy-respecting contact tracing app that can achieve widespread adoption in the UK, but only if the NHS, rather than the government, run it, researchers at Cass Business School have found.

Mobile demographics, mobile internet

Millennials and Gen Zs’ search privacy perceptions are changing

March 27, 2020
Millennials and Gen Zs’ search privacy perceptions are changing
Millennials and Gen Zs’ search privacy perceptions are changing

WebMD is a millennial’s frequent companion in the best of times, but with a global pandemic raging, Coronavirus searches are breaking records. But is our health search data private, and do we care if it’s not? New research looks at how younger web users are protecting their privacy when searching online.

Search demographics, Search

Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

March 20, 2020
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.

Ads, Content, Social advertising, analytics, brands, demographics, ecommerce

UK gift card industry now worth almost £7 billion

March 19, 2020
UK gift card industry now worth almost £7 billion
UK gift card industry now worth almost £7 billion

The UK gift card market has grown by almost £1 billion since its previous valuation, according to the latest industry research from the Gift Card & Voucher Association (GCVA), in partnership with GlobalData.

E-commerce demographics, retail, UK

Ex Ikea VP launches next gen AR start-up London Dynamics

February 28, 2020
Ex Ikea VP launches next gen AR start-up London Dynamics
Ex Ikea VP launches next gen AR start-up London Dynamics

Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.

E-commerce, Mobile brands, demographics, ecommerce, global, marketing

Email marketing trends: mature consumers more likely to buy instore than online

February 26, 2020

Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.

Ads brands, demographics, email, marketing, UK

Instagram ‘now attracts a larger audience than Facebook among top brands’

February 12, 2020
Instagram most popular social media platform for half of UK consumers
Instagram most popular social media platform for half of UK consumers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.

Social advertising, brands, content, demographics, ecommerce

Marketing to gamers: social responsibility is key

January 30, 2020
Marketing to gamers: social responsibility is key
Marketing to gamers: social responsibility is key

Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.

Ads, Mobile brands, content, demographics, Facebook, games

Global esports trends: China dominates as Nordics lead Europe

January 15, 2020

Esports viewing is on the rise, but Western countries still lag far behind China, where over 1 in 4 Internet users watched esports games in the last month.

Marketing through gaming Amazon, China, content, demographics, Entertainment
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