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digital trends

B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’

July 21, 2020
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’
B2B brand storytelling in the age of COVID-19: Firms lacking ‘human touch’

The majority of B2B companies have not conducted primary research focused on their customers’ needs and challenges in the last 12 months, as the sector struggles to humanise their communications in an era of brand storytelling, according to new research.

Content digital marketing, digital trends

COVID-19 ‘lays bare the disadvantages of the digital divide’

May 6, 2020
COVID-19 ‘lays bare the disadvantages of the digital divide’
COVID-19 ‘lays bare the disadvantages of the digital divide’

The public and private sectors must act now to enable access to critical services, tackle social exclusion, and enable career mobility for the offline population There is an urgent need to tackle the sharp digital divide between the world’s online and offline populations, according to the latest research from the Capgemini Research Institute, and intensified … [Read more…]

Ads demographics, digital trends

UK employees ‘excited to return to work’ (but have higher expectations)

April 28, 2020
UK employees ‘excited to return to work’ (but have higher expectations)
UK employees ‘excited to return to work’ (but have higher expectations)

Workers have reported improvements in productivity and mental health over the past several weeks due to the rise in remote working and see light at the end of the tunnel, but engagement and motivation remain low, according to new research.

Ads digital skills, digital trends

Media usage during lockdown: TV and digital up at expense of other formats

April 23, 2020
Media usage during lockdown: TV and digital up at expense of other formats
Media usage during lockdown: TV and digital up at expense of other formats

The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.

Content digital trends, media

People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic

April 15, 2020
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic
People trust ads on news sites ‘4 times more than on social media’ during COVID-19 pandemic

Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.

Content advertising, content, digital trends

Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic

April 9, 2020
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic
Only 5% of Brits want brands to ‘pause advertising altogether’ during Coronavirus pandemic

Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.

Ads, Content, Mobile, Search, Social content, digital marketing, digital trends

41% of consumers delaying major purchases due to lockdown

April 8, 2020
41% of consumers delaying major purchases due to lockdown
41% of consumers delaying major purchases due to lockdown

Over two-fifths (41%) of UK consumers are delaying major purchasing decisions due to the Covid-19 pandemic, with white goods, cars and properties being the top purchases being delayed.

E-commerce digital trends, ecommerce, retail

How is online advertising changing during the Covid-19 pandemic?

April 8, 2020
How is online advertising changing during the Covid-19 pandemic?
How is online advertising changing during the Covid-19 pandemic?

Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.

Ads advertising, digital marketing, digital trends

SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally

April 7, 2020
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally

Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.

Search digital trends, global, Search, seo

UK employees ‘miss office banter’ as working from home becomes the norm

March 31, 2020
UK employees ‘miss office banter’ as working from home becomes the norm
UK employees ‘miss office banter’ as working from home becomes the norm

The research, from Vodafone, also looks at what technologies we are now relying on more than ever, with 44% claiming that home broadband is the most valuable piece of tech and 33% find the likes of Slack & Skype as the most useful applications to help them keep in touch. Key findings: ● Work banter … [Read more…]

Marketing transformation digital trends
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