China’s most valuable brands grow 12%: Moutai rises as Alibaba dominates
Top 75 UK brands: Ocado, Deliveroo and Just Eat reflect massive growth in home delivery during the pandemic
Social media fail: PureGym sorry for ’12 years of slave’ workout
Pay by hand: Amazon launches in-store palm scanner for payments
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Media Investments During COVID-19 Times: Can Intuition Backfire?
Contrary to many first reactions, cutting media spend in the context of the pandemic isn’t the best decision in the long run. Chasing immediate savings not only hinders rebound possibilities; it obscures the most important truth: the learned few who act now can drastically improve their positions. Florian Thiebault, Consulting Director chez Artefact offers a guide to media investments in uncertain times.
Facebook to launch Ray-Ban smart glasses in 2021
The new normal Christmas: Consumers value convenience and relevance over supporting the local community and environment
Lockdown may have encouraged more consumers to support businesses closer to home, yet, new findings suggest that this isn’t likely to be top of mind when it comes to buying habits this Christmas. Just 15% of UK shoppers plan on basing their purchase decision on wanting to support local shops over larger chains.
Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.