Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Pay by hand: Amazon launches in-store palm scanner for payments

September 30, 2020
Pay by hand: Amazon launches in-store palm scanner for payments

Amazon has launched a new payment system called Amazon One, that lets shopper pay by a wave of their hand rather than via cards or phone.

The system is also used for ticketless entry into stadiums, redeeming loyalty card offers, or even as a replacement for workplace security badge readers, the technology will first be installed in a couple of Amazon Go stores.

It will be added at the entry gate to enable customers to scan in as part of their cashier-less shopping experience.

Registering with Amazon One requires users to insert your credit card into the reader, then hover their palm over the device. It will prompt you to associate that card with your own unique palm print.

The product will be trialled at two of Amazon’s physical stores in Seattle.

But the company said it is “in active discussions with several potential customers” about rolling it out to other shops in the future.

“In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system,” it said.

Amazon also said the system could be used for “entering a location like a stadium” or scanning yourself into work instead of using an ID card.

“We believe Amazon One has broad applicability beyond our retail stores,” it added.

Early adopters can only try out the first version of the technology at two Amazon Go shops – the company’s experiment with a real-world supermarket that has no checkouts, but instead tracks the shopper and what they pick up.

No Amazon account is required. To register, a customer can just insert their bank card and follow the on-screen instructions to link their palm print to that payment option, Amazon said.

The company promises that the print is not stored on site, but encrypted and kept securely in the Cloud. Customers could also delete their data via website, it added.

Read more here

E-commerce and E-retailing digital marketing, ecommerce, retail

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT