Amazon extends lead as consumers’ favourite brand in 2020
Amazon has retained loyal fanbase in 2020, although an increasing number of consumers report not feeling loyal enough to name any brand as their favourite, according to new research.
E-commerce and E-retailing
The year in review: The digital trends that shaped 2020
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
The 5 post-pandemic “shopper tribes”: How are consumers habits changing?
A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
Ikea stops publishing catalogue due to online shopping surge
Furniture giant Ikea has said it will scrap its catalogue as more people turn to the internet to shop.
Consumer shopping app engagement shatters records over Black Friday
Record numbers of British consumers turned to their mobile apps for Black Friday shopping, with eCommerce advertisers in its network seeing almost double (97%) the in-app revenue this year than in 2019.
IPO shock: Jack Ma’s blockbuster Ant float suspended by China
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Ecommerce trends: The rise of the ‘new consumer’ post pandemic
Ecommerce has seen 10 years’ worth of growth in just three months as a direct result of the pandemic. A new report defines the ‘New Consumer’ and highlights why communication is key for peak success.
Just 1 in 10 ‘will base festive shopping decisions on Christmas traditions this year’
As consumers are urged to start Christmas shopping early this year to support retailers, new research examining seasonal shopping behaviour has found that as a result of the COVID-19 pandemic, the vast majority of consumers are happy to shift to online when it comes to buying gifts this year.
Maoam launches first post lockdown live event with Haunted House in shopping malls
Sweet brand Maoam is launching a family-focused, ‘zero contact’ Halloween haunted house style journey going live across UK shopping centres over the next week to coincide with Halloween.
AliExpress bolsters marketplace ahead of Singles Day shopping season
Ahead of the 2020 11.11 Global Shopping Festival, AliExpress has invested in its overall customer service and delivery platforms to improve delivery times by up to 30% for shoppers across Europe.