As the UK High Street experienced a boost in the first week of non-essential retail re-opening, the digital High Street also remained buoyed, according to new research.
Consumers turned to social media to celebrate the reopening of pubs, hairdressers and high street shops as lockdown restrictions were lifted across England.
Easter purchasing choices will be very different this year, with more people searching for quizzes, gifs, virtual egg hunts and ecards over standard chocolate egg brands, according to new research.
Dezerved, a new members-only online marketplace has launched in partnership with Lufthansa’s Miles & More to connect loyalty program customers with exclusive offers from luxury brands, including Farfetch, Sony and Fitbit.
British shoppers spent £1.5bn on online groceries in the last four weeks ending 27th February 2021, with the online share of grocery sales now reaching 17%. This is the highest ever share for online grocery sales in the UK and a 1% increase in share in just a month, reveals new data.
Ocado has enjoyed a 35% rise in revenue after a year in which the global pandemic forced many people to buy online for the first time.
Amazon has retained loyal fanbase in 2020, although an increasing number of consumers report not feeling loyal enough to name any brand as their favourite, according to new research.
From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month … [Read more…]
A new report has identified five new global “shopper tribes” that have emerged since the pandemic, defined as Family Firsts, Aspirational Achievers, Here and Nows, Savvy Fashionistas and Conscious Consumers.
Furniture giant Ikea has said it will scrap its catalogue as more people turn to the internet to shop.