During the peak of lockdown, in-app shopping activity surpassed the 2019 Q4 Golden Quarter by 12, and the retail industry needs to prepare for the upcoming holiday season as Covid-19 continues to boost digital sales, according to a new report.
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Twinings, McCain and Mars are among the top FMCG product innovators in the UK, with Brits proving they are more adventurous in sampling brand new products than the rest of Europe, according to new research.
Tesco is to start trialling home deliveries by drone, dispatching smaller grocery items to customers within 30 minutes of ordering.
Nearly half (45%) of the UK population shopped for groceries online at least once a week during lockdown, with 2.7 million more households shopping online almost exclusively compared to pre-lockdown, according to new research.
Brits plan on spending money on treats, driving more and more window shopping as the lockdown slowly eases across the country, according to new research.
Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.