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analytics

Top analytics tips: Want the truth from your performance spend? Get you data story straight first.

March 9, 2021 by guest columnist
Want the truth from your performance spend? Get you data story straight first.
Want the truth from your performance spend? Get you data story straight first.

Platform-provided analytics software doesn’t always tell marketers and sales teams the full story. Paul Savage, COO of ecommerce data specialist Conjura, warns that the old data adage ‘rubbish in, rubbish out’ still applies, and gives best-practice advice for those looking to harness all that the new generation of AI and ML powered data tools can … [Read more…]

Ads advertising, analytics

Guest comment: Why the film Pretty Woman serves as a valuable lesson for marketers

April 15, 2020 by Robin Langford
Ecommerce in tough trading conditions: what we can all learn from Amazon
Ecommerce in tough trading conditions: what we can all learn from Amazon

Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .

Uncategorized analytics, CRM, digital marketing, ecommerce, retail

Guest comment: Customers are in the driving seat as brands trail behind on eCommerce

April 14, 2020 by Robin Langford
Guest comment: Customers are in the driving seat as brands trail behind on eCommerce
Guest comment: Customers are in the driving seat as brands trail behind on eCommerce

With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.

E-commerce analytics, ecommerce, retail

Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers

March 23, 2020 by Robin Langford
Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers
Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers

The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.

Ads analytics, digital marketing, global, India, marketing

Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

March 20, 2020 by Robin Langford
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions

Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.

Ads, Content, Social advertising, analytics, brands, demographics, ecommerce

Eve Online players get personalised video updates

March 20, 2020 by Robin Langford
Eve Online players get personalised video updates
Eve Online players get personalised video updates

Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.

Mobile analytics, email, Facebook, games, marketing

Data-driven sports ad agency STADS launches with soccer legend Del Piero

March 6, 2020 by Robin Langford
Data-driven sports ad agency STADS launches with soccer legend Del Piero
Data-driven sports ad agency STADS launches with soccer legend Del Piero

STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.

Ads advertising, agencies, analytics, brands, content

Top 5 customer service tech trends for 2020

March 5, 2020 by Robin Langford
Top 5 customer service tech trends for 2020
Top 5 customer service tech trends for 2020

Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.

Ads Amazon, analytics, brands, content, digital trends

Merkle expands data and analytics business in Scotland with new Aberdeen office

March 4, 2020 by Robin Langford
Merkle expands data and analytics business in Scotland with new Aberdeen office
Merkle expands data and analytics business in Scotland with new Aberdeen office

Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.

Ads analytics, CRM, local, marketing, media

Thunderhead launches AI tool for journey-driven engagement

March 3, 2020 by Robin Langford
Thunderhead launches AI tool for journey-driven engagement
Thunderhead launches AI tool for journey-driven engagement

Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.

Ads analytics, brands, marketing, technology
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