Guest comment: Why the film Pretty Woman serves as a valuable lesson for marketers
Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .
analytics
Guest comment: Customers are in the driving seat as brands trail behind on eCommerce
With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.
Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers
The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Data-driven sports ad agency STADS launches with soccer legend Del Piero
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Top 5 customer service tech trends for 2020
Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.
Merkle expands data and analytics business in Scotland with new Aberdeen office
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
Thunderhead launches AI tool for journey-driven engagement
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
Customer experience trends: Brands failing to meet growing expectations
While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.