From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.
Platform-provided analytics software doesn’t always tell marketers and sales teams the full story. Paul Savage, COO of ecommerce data specialist Conjura, warns that the old data adage ‘rubbish in, rubbish out’ still applies, and gives best-practice advice for those looking to harness all that the new generation of AI and ML powered data tools can … [Read more…]
Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .
With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.
The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.
Despite the rising popularity of influencer marketing as a sales channel by retailers and brands – with spend on influencer marketing growing 83% year-on-year in 2019, according to new research.
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
STADS, an ad agency specialising in sports, has gone live STADS with the support of Italy football legend Alessandro Del Piero.
Research firm Gartner has revealed five emerging trends in technology adoption and where service organizations are getting the most return on investments (ROI) today.