The Bazaarvoice’s annual Shopper Experience Index finds that: Social selling: A third (33%) of UK consumers are also making purchases directly via social media – making it more popular compared to other European countries Feedback from fellow consumers: over a third (37%) of Brits won’t go through with a purchase on a brand or retailer … [Read more…]
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Covid-19 reshaped the landscape for many industries and e-commerce sites benefitted from the sudden influx in e-commerce activity.
Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn from those who leveraged cultural cache in their Super Bowl LV ad offerings this year and gives her take on what this means for the power of celebrity in 2021 and beyond.
A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.
Australian parliament has passed a new media law that obligates Facebook and Google to pay for news content.
The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.
According to the research data analyzed and published by Comprar Acciones, TikTok was the top-grossing non-game mobile app globally in January 2021. Users spent $128 million on the app, up by 380% from its January 2020 revenue. 82% of the revenue came from China through its domestic app version Douyin and 8% from the US. … [Read more…]
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.