Pizza firm Papa John has struck a multi-year commitment with Google Cloud to add a raft of new online and data features, including providing customers with extra loyalty and delivery tracking options.
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.
After a year of working closely together and demonstrating the effectiveness of its digital campaigns, Swedish tech company, Brand Metrics, is bolstering its relationship with diversity media network, Brand Advance.
Zefr will work in collaboration with Legoliss Inc., a subsidiary of Mitsui that supports data-driven marketing, as well as a number of agency partners to deliver brand suitable video advertising products for the market. As part of the partnership, Mitsui is making a strategic investment in order to accelerate Zefr’s growth in the market. According … [Read more…]
TVSquared has been selected by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns.
Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.
HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.
Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.