Facebook and Instagram take on TikTok with $1bn ‘creator investment’
Facebook is ramping up investment in its more creative users, in a bid to entice more engaging content on the platform to rival the likes of TikTok and YouTube.
Author: Robin Langford
Clubhouse launches messaging feature ‘Backchannel’
Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.
Mobile payment users worldwide surpass 1 trillion amid pandemic
Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.
IPA report: UK marketing budgets grow for the first time since start of pandemic
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach
Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.
Lack of training and relevant content ‘biggest challenges for sales and marketing’
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).
Feeling seen: Brits name their favourite diverse advertising campaigns
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Digital skills trends: 83% of developers ‘suffer from burnout’
Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
TikTok comes to TV screens: Fire TV app arrives in Europe
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
Outbrain gets 200m funding boost for content marketing
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.