Conversational advertising driven by the adoption of smart speakers and voice assistants is growing in popularity. Charlie Cadbury, CEO and co-founder of voice technology company Say It Now, looks at how conversational advertising works and the benefits it offers, such as frictionless transactions, lead generation, and brand experiences.
Digital Marketing, Social Media, Digital Content freelancing and Creative freelancing are among the fastest growing jobs in 2021, according to new data.
Total global app spending from both the Apple App Store and Google Play reached a combined $111B in 2020, a 30% increase from 2019’s global app spending, according to new research.
Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks, and this all stems from their demand for the truth, according to new research.
Across the UK, over half of organisations (56%) have seen a boost in digital engagements from customers and prospects. 21% report a major rise in traffic to websites, while 35% have experienced minor increases, according to new research.
Thousands of working hours are being lost every day through troubleshooting poor internet connections and 4G coverage according to new research.
Marketers have enjoyed a confidence boost with a net balance of 18.1% more confident about the financial prospects of their company than three months ago, according to the latest IPA Bellwether report.
Open audio platform SoundCloud has formed an exclusive agreement with audio ad tech firm AdsWizz to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Criminals are defrauding advertisers out of their ad spend, with brands losing up to $700k a year and agencies losing $200k a year to criminal gangs using bots for fake clicks, according to new research.
Spark Foundry, the acceleration agency, has announced a new TV sponsorship for Clarins.