Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC


The Bazaarvoice’s annual Shopper Experience Index finds that: Social selling: A third (33%) of UK consumers are also making purchases directly via social media – making it more popular compared to other European countries Feedback from fellow consumers: over a third (37%) of Brits won’t go through with a purchase on a brand or retailer … [Read more…]