Top six Valentine’s Day ads for 2022
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
Author: Robin Langford
2021 Halloween: digital marketing campaigns we loved this year
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun. After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Empowering employees; the critical link between EX and CX
Maggie Schroeder, principal product marketing manager at Acquia, explores how a successful employee experience can ultimately result in a positive customer experience.
Investing in in-app social features is a must in a world that is crying out to be connected
Francesca Gargaglia, COO & CBO at marketing tech platform Amity looks at why brands are increasingly adding social-features to their own apps.
QR codes, Gen Z and the future of OOH
Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a scan. James Lane, MD, Redbus Media discuss the power of interactive outdoor campaigns in helping brands create an emotional and memorable impact.
Ad regulation: Which brands breached advertising rules the most?
Brands from holidays, travel and motoring industries were most likely to breach ASA rules in the last five years, with a retailers own website being the most common source of complaints, according to new research.
Global gaming trends: Consumers spent $10bn on mobile games in first half of 2021
Consumers spent $10.32bn on mobile games in the first half of 2021 up from 23.88% from a similar period in 2020, according to new global data.
Perks of the job: Marketing employees have the most money spent on them in perks per year
The research, from Cartwright and Butler aimed to uncover which industries are the most giving, it has been revealed that marketing professionals have an average of £1,179.56 spent per person per year. This is followed by financial/professional service employees (£1,091.60 p/y) and construction workers (£967.39 p/y). The industry with the least money spent on workers … [Read more…]
Reaching stability? Online retail sales drop eases in July
The latest IMRG Capgemini Online Retail Index tracks the online sales performance of over 200 retailers. Key findings: • Online retail sales fell by -9.6% Year-on-Year (YoY) last month – compared to June’s -14.1% • Combined with a better-than-average Month-on-Month (MoM) dip of just -4.4% despite the end of restrictions, this could signal a return … [Read more…]
Does in-game advertising work? New research shows big uplift in purchase intent
In-game advertising delivers an uplift in purchase intent of up to 12 percentage points – demonstrating that exposure to in-game advertising correlated with a positive influence on future purchase considerations, according to new research.