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Author: Robin Langford

Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC

March 1, 2021 by Robin Langford
Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC
Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC

The Bazaarvoice’s annual Shopper Experience Index finds that: Social selling: A third (33%) of UK consumers are also making purchases directly via social media – making it more popular compared to other European countries Feedback from fellow consumers: over a third (37%) of Brits won’t go through with a purchase on a brand or retailer … [Read more…]

Uncategorized

COVID-19’s impact on gaming: Weekday sessions overtake weekends

March 1, 2021 by Robin Langford
COVID-19’s impact on gaming: Weekday sessions overtake weekends
COVID-19’s impact on gaming: Weekday sessions overtake weekends

Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.

Mobile

Top 25 global retailers: Amazon No.1 with $1.63tn market cap

March 1, 2021 by Robin Langford
Top 25 global retailers: Amazon No.1 with $1.63tn market cap
Top 25 global retailers: Amazon No.1 with $1.63tn market cap

Covid-19 reshaped the landscape for many industries and e-commerce sites benefitted from the sudden influx in e-commerce activity.

E-commerce

The Super Bowl proves that the power of celebrity is still scoring big with consumers – but cultural relevance is key

February 26, 2021 by Robin Langford
The Super Bowl proves that the power of celebrity is still scoring big with consumers - but cultural relevance is key
The Super Bowl proves that the power of celebrity is still scoring big with consumers - but cultural relevance is key

Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn from those who leveraged cultural cache in their Super Bowl LV ad offerings this year and gives her take on what this means for the power of celebrity in 2021 and beyond.

Ads, Content

‘Shoppertainment’ is the next frontier of ecommerce in Europe

February 26, 2021 by Robin Langford
‘Shoppertainment’ is the next frontier of ecommerce in Europe
‘Shoppertainment’ is the next frontier of ecommerce in Europe

A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.

Uncategorized

Australia passes new law which forces Google and Facebook to pay for news content

February 26, 2021 by Robin Langford
Australia passes new law which forces Google and Facebook to pay for news content
Australia passes new law which forces Google and Facebook to pay for news content

Australian parliament has passed a new media law that obligates Facebook and Google to pay for news content.

Ads, Regulation Regulation

UK marketers ‘one of least impacted by Covid’ with spend due to rocket

February 26, 2021 by Robin Langford
UK marketers ‘one of least impacted by Covid’ with spend due to rocket
UK marketers ‘one of least impacted by Covid’ with spend due to rocket

The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.

Ads advertising

Facebook launches shopping tool in the UK and Canada

February 25, 2021 by Robin Langford
Facebook launches shopping tool in the UK and Canada
Facebook launches shopping tool in the UK and Canada

Facebook has expanded its ecommerce features with a new ‘Shop’ bookmark that gives users in the UK and Canada the ability to browse virtual storefronts.

E-commerce, Social

TikTok user spending ‘shot up nearly 400% in January 2021 to $128m’

February 25, 2021 by Robin Langford
TikTok user spending ‘shot up nearly 400% in January 2021 to $128m’
TikTok user spending ‘shot up nearly 400% in January 2021 to $128m’

According to the research data analyzed and published by Comprar Acciones, TikTok was the top-grossing non-game mobile app globally in January 2021. Users spent $128 million on the app, up by 380% from its January 2020 revenue. 82% of the revenue came from China through its domestic app version Douyin and 8% from the US. … [Read more…]

Social

Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic

February 25, 2021 by Robin Langford
Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic
Organic search ecommerce trends: Target and Home Depot see biggest in Google search visibility during pandemic

Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.

Ads, Content
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Recent Posts

  • Almost a quarter of UK shoppers use social commerce: rapid growth is driven by UGC
  • COVID-19’s impact on gaming: Weekday sessions overtake weekends
  • Top 25 global retailers: Amazon No.1 with $1.63tn market cap
  • The Super Bowl proves that the power of celebrity is still scoring big with consumers – but cultural relevance is key
  • ‘Shoppertainment’ is the next frontier of ecommerce in Europe

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