Thanks to the revival and adoption of QR codes we are starting to see growing adoption in OOH, turning stagnant billboards into immersive AR, video or digital shopping experiences with just a scan. James Lane, MD, Redbus Media discuss the power of interactive outdoor campaigns in helping brands create an emotional and memorable impact.
The research, from Cartwright and Butler aimed to uncover which industries are the most giving, it has been revealed that marketing professionals have an average of £1,179.56 spent per person per year. This is followed by financial/professional service employees (£1,091.60 p/y) and construction workers (£967.39 p/y). The industry with the least money spent on workers … [Read more…]
The latest IMRG Capgemini Online Retail Index tracks the online sales performance of over 200 retailers. Key findings: • Online retail sales fell by -9.6% Year-on-Year (YoY) last month – compared to June’s -14.1% • Combined with a better-than-average Month-on-Month (MoM) dip of just -4.4% despite the end of restrictions, this could signal a return … [Read more…]