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Author: Robin Langford

Guest comment: Rise of the data force- The emergence of the Chief Data Officer

January 14, 2015

With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role … [Read more…]

Uncategorized eBay, infographic, Regulation, UK

UK adspend grows at ‘twice the rate of the economy’

January 14, 2015

New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.

Uncategorized adspend, advertising, brands, content, government

Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing

January 14, 2015

2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.

Uncategorized Apple, brands, content, digital marketing, marketing

Virgin Active debuts virtual fitness classes with digital wristbands

January 14, 2015

Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.

Uncategorized digital marketing, marketing, media

Black Friday sales lead to slower growth in December- BRC

January 14, 2015

Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.

Uncategorized brands, Christmas, ecommerce, Europe, marketing

What Obama 2012 can teach us about direct marketing (event video)

May 14, 2013

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]

Ads, Content, Regulation, Social, Viral Amazon, brands, CRM, Facebook, global
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