Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
Nearly half of all ecommerce-related searches on Google never result in consumers clicking through to a retail or other website according to a new study.
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
A quarter of all global consumers have delayed the purchase of luxury items due to the COVID-19 pandemic, according to new research.
The lockdown has prompted the rise of ‘self-service eCommerce’ as shoppers are finding ways to buy and connect with brands that they would not have considered before. Rob Delijani, Senior Director at BounceX looks at how retailers and brands can make the most of this emerging trend and marketing opportunity.
Aldi has announced the trial of a partnership with Deliveroo, to offer home delivery of its goods in Nottingham.
The research, from Fresh Relevance, indicates that the toys and games online retail sector has seen revenues quadruple during lockdown, whilst the gifts sector, tobacco and vaping, food and drink, books and film, and the home and garden categories all experiencing double normal revenue. The findings, taken from a sample of 278 businesses within Fresh … [Read more…]
Ikea’s newest social media campaign for the quarantine era helps families turn lockdown into adventures buy turning the retailers furniture in makeshift tents and castles for playtime.