Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.
As more people get vaccinated over the coming months, footfall will increase dramatically and retailers need to prepare for what’s to come. For Marcel Hollerbach, CMO at Productsup, the in-store and digital shopping experience needs to be connected. Retailers shouldn’t expect consumers to completely abandon the digital shopping experience that they relied on solely during … [Read more…]
New research by Good – a leading UK brand and digital consultancy – ranks the online performance of the top 12 UK White Goods brands Created in response to brands facing a tidal wave of data, but a lack of insight – the reports distil data into insightful, provocative and actionable triggers. Hotpoint tops the … [Read more…]