The global benchmark study by Contentsquare, found that while 45% is still a significant amount, this figure has in fact reduced in recent years. In Contentsquare’s 2020 benchmark, it was found that as much as 69% of all online content went unseen. The ‘2021 Digital Experience Benchmark’ incorporates global Contentsquare data from over 20 billion … [Read more…]
The rise of ‘shoppertainment’ such as Livestreaming Commerce platforms and shoppable videos, is becoming a growing trend. Philip Rooke, CEO at €130m ecommerce firm, Spread Group looks at why this new format doesn’t just work for big brands with big budgets; start-up brands and YouTuber creators can do it too.