How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.