Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

YouTube faces lawsuit over UK children’s privacy

September 17, 2020
YouTube faces lawsuit over UK children's privacy

YouTube is facing a major lawsuit over its alleged tracking of children under age 13 in the UK.

London-based Hausfeld & Co LLP is seeking more than $2.5bn in damages to be dispersed among the five million British children and parents who have access to the platform.

It alleges that YouTube is tracking children under 13 years old, and that those children deserve compensation.

The lawsuit also alleges that YouTube “routinely” breaks the UK Data Protection Act and the EU’s General Data Protection Regulation (GDPR).
The claim was brought to the UK High Court on behalf of kids whose data was allegedly obtained without parental consent. According to the legal action, the platform has no practical user age requirements and “makes no adequate attempt to limit usage age by youngsters.”

A YouTube spokesperson said it doesn’t comment on ongoing litigation, but that “YouTube is not for children under the age of 13. We launched the YouTube Kids app as a dedicated destination for kids and are always working to better protect kids and families on YouTube.”
The video platform has also previously said that it does not sell its users’ personal information to advertising companies.

The case is not expected before next autumn.

The news comes a year after The Google owned video platform agreed to pay $170m to the US FTC and New York Attorney General to settle allegations that it was illegally collecting personal information from children without parental consent, according to the FTC.

Ads, Regulation digital marketing, YouTube

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT