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FMCG

The Sipsmith Swan returns as official gin partner of Wimbeledon

June 22, 2021
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.
Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.

Sipsmith celebrates its first year as the Official Gin Partner of The Championships, Wimbledon with a new piece of creative, where Mr Swan makes his Centre Court debut.

Content FMCG, sport

KitKat extends League of Legends esports sponsorship

June 1, 2021
KitKat extends League of Legends esports sponsorship
KitKat extends League of Legends esports sponsorship

Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.

Ads FMCG

Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign

February 18, 2021
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign
Green & Black’s launches “Wildly. Deliciously. Organic.” ad campaign

Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.

Ads, Content FMCG

Berocca first to use ‘actionable audio ad’ on live radio via Alexa

February 16, 2021
Berocca first to use ‘actionable audio ad’ on live radio via Alexa
Berocca first to use ‘actionable audio ad’ on live radio via Alexa

Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.

Ads advertising, FMCG

Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

September 28, 2020
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign

Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.

Content, FMCG digital marketing, FMCG digital marketing food and beverages, Social digital marketing, FMCG, social media

Production in a pandemic: Weetabix creates two ads during lockdown

August 19, 2020
Production in a pandemic: Weetabix creates two ads during lockdown
Production in a pandemic: Weetabix creates two ads during lockdown

Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.

Ads, Content, Video, Viral content, FMCG, video

Aperol launches cocktail guide for National Prosecco Day

August 11, 2020
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.
Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.

Drinks brand Aperol has created the Aperol Spritz-O-Meter to help Brits create perfectly crafted, and refreshing Aperol Spritz this National Prosecco Day.

Ads, Content content, FMCG

“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support

June 9, 2020
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support

Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.

Ads, Viral, Viral and buyrals FMCG, social media, Twitter

MAOAM teams with Dick and Dom to set ‘Mischief Missions’ for locked-down parents and kids

May 19, 2020
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.
Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.

Fruit chew brand MAOAM has launched an online hub encouraging parents to embrace mischievous play at home with their kids.

Uncategorized content, FMCG

Online food revenues rise by 75% amid Coronavirus lockdown

April 6, 2020
Online food revenues rise by 75% amid Coronavirus lockdown
Online food revenues rise by 75% amid Coronavirus lockdown

Ecommerce revenues and conversions for Food, Electronics and Home goods have seen a rise due to the impact of Covid-19, while the hardest hit verticals have seen a 15% decrease in revenues, according to new research.

E-commerce FMCG, food and beverages
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