demographics Archives

Brits ‘prefer to give personal info online rather than in store’

December 20, 2010

Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.

Top tips: Achieving customer relevance

November 8, 2010

By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.

Top ten tips: Winning over the silver surfers

October 29, 2010

Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.