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Pipedrive buys Mailigen to boost email marketing automation

March 6, 2020
Pipedrive buys Mailgen to boost email marketing automation
Pipedrive buys Mailgen to boost email marketing automation

Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.

Uncategorized CRM, email, Europe, Latin America, marketing

Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

February 25, 2020
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume
Global mobile trends: YouTube leads with over 25% of all mobile traffic volume

Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.

Ads, Mobile, Video, Viral Europe, Facebook, global, Google, Latin America

Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

February 4, 2020
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness

As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.

Ads Europe, global, government, Latin America, marketing

Facebook targets Russia and Iran in further efforts to reduce election manipulation

October 23, 2019

In a fresh push to boost the integrity of the platform, Facebook has shut down Iranian and Russian accounts running election misinformation networks. The change will affect both Facebook and Instagram, as the social media giant prepares for the lucrative US election campaign. Facebook is also increasing transparency of who advertises and what their messages are by changing how its ad library works. Democracy campaigners hope these changes in the US part of the platform will soon be echoed across Europe.

Regulation, Social Europe, Facebook, government, Latin America, media

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

Content, Social, Video, Viral brands, content, Europe, Latin America, marketing

Christmas Day is bigger than Black Friday for UK ecommerce retailers

December 21, 2018

In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.

E-commerce Christmas, ecommerce, global, Latin America, marketing

Facebook, Twitter and Google remove propaganda accounts

August 24, 2018

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

Content, Regulation, Social Facebook, Google, Latin America, media, Microsoft

Amnesty International creates global human rights digital archive with Preservica

July 27, 2018

Human rights organization Amnesty Internationa has chosen Preservica’s active digital preservation software to create a new digital archive for the organization’s International Secretariat.

Content content, Europe, global, images, Latin America

World Cup sponsorship trends: Coca-Cola and McDonald’s lead as fans get more ‘brand conscious’

April 19, 2018

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

Ads, Content, Social, Video, Viral brands, Europe, global, Latin America, local

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

April 19, 2018

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

Ads, Content, Regulation, Social Australia, Europe, Facebook, global, Latin America
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