Editor, Author at Netimperative

Top tips: Debunking three AI marketing myths

July 31, 2019 by Editor

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.

Video marketing trends for 2019: Most firms now making ‘explainer videos’

July 31, 2019 by Editor

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

US online vs offline shopping habits [INFOGRAPHIC]

July 31, 2019 by Editor

50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.

Christmas in July? Shopping search trends reveal windows of opportunity for brands

July 31, 2019 by Editor

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

Pinterest debuts mobile ad tools

July 30, 2019 by Editor

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019 by Editor

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

Fiverr matches up freelancers with virtual agency platform ‘Studios’

July 30, 2019 by Editor

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

TikTok owner working on own-brand smartphone

July 30, 2019 by Editor

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

Twitter surge continues: revenues and user numbers increase

July 30, 2019 by Editor

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019 by Editor

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.