Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Twitter surge continues: revenues and user numbers increase

July 30, 2019
Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

The social network said revenues rose 18% to $841m (£679m) in the three months to the end of June, and that daily active usage hit 139 million.

The strong figures were attributed to efforts to deliver more relevant content, helping attract users and advertisers.

The company’s forecasts for the third quarter were lower than some analysts had been expecting but Wall Street still cheered the results, sending shares 10% higher.

Twitter had been hit by declines in monthly usage numbers during 2018 as it started deleting millions of spam or fake accounts promoting hate speech or spreading political misinformation.

It has now stopped using that metric and instead reports monetisable daily active usage, measuring only users exposed on a daily basis to advertising on the site.

Chief executive Jack Dorsey said it was continuing “to proactively identify and address malicious behaviour, resulting in an 18% drop in reports of spammy or suspicious behaviour”.

Aaron Goldman, CMO, 4C Insights, said: “Twitter has become indispensable to both consumers and advertisers. When something happens in the world, it’s reflected on Twitter in real-time. For brands, you need to be there if you want to be part of the conversation. At 4C, we’re seeing particularly strong growth with video on Twitter. The sight, sound, and motion of video advertising literally pops out of the feed and engages a captive audience.”

Yuval Ben-Itzhak, CEO, Socialbakers, said: “Twitter’s leadership team delivered positive results thanks to strong execution – and their refreshing ability to find new growth opportunities after a long period of little or no growth. Bravo. But the question is: can they continue to grow the data business given they are already charging their tech partners such a high price?

“The new monetizable daily active users (mDAU) metric, showing just 134m vs 330m users in total, might add a better view on the business’ health. The question is who are the remaining 200m DAUs – are they bots? – and what does that mean about the value of the business for investors and scale of engagements for brands?”

Data from Socialbakers shows that follower counts are increasing and interactions are still pretty high on brand profiles, demonstrating Twitter’s success.

Ads, Social advertising, brands, content, Twitter, video

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT